We currently have an exciting opportunity for a Search Marketing Expert to join our Digital Marketing Team based at our Head Office in Exeter. In this role you will be responsible for developing, planning and managing search marketing campaigns for a selection of high profile clients.

You should be an expert in search marketing covering SEO and Paid Search. You will need the ability to advise clients on strategy and develop integrated campaigns. You will be working with an account manager to come up with campaigns, plan them and practically manage them yourself.

This is a practical role in which you will be required to undertake of campaigns and deliver results. Your performance will be evaluated based on results in your campaigns (ROI) and your ability to deliver work on time and to budget.

Joining a team of digital experts you will need to have great depth of knowledge in your subject.

Day to day digital marketing activity including:

  • Integrated campaign planning
  • Strategy development
  • Working on multiple accounts as part of a larger team
  • Planning and managing your time
  • Completing all reporting on time
  • Completing work on time and to budget
  • Owned and Earned media planning and management
  • Manage internal and external relationships on behalf of the Digital Marketing team
  • Successful implementation of campaign activity (brand and acquisition) online
  • Attend meetings nationally

Search Engine Optimisation

  • A good understanding of SEO and how to optimise websites for better search rankings and increased traffic
  • The ability to analyse a website and make recommendations for PPC and SEO campaigns
  • The ability to undertake keyword research and traffic analysis
  • Link profiling and optimisation
  • Internal linking strategy
  • HTML, Meta data and Robots text optimisation
  • Utilisation of advanced semantic tagging including authorship tags, canonicals and rich snippets
  • Utilisation of Google Tag Manager
  • Onsite Content optimisation

Paid Search Marketing

  • Undertaking cross search engine campaign planning and management including Google Adwords and Bing
  • Planning campaigns internationally and in multiple languages using localised experts and translators where required
  • Setting up and maintaining campaigns
  • Reporting on campaign performance
  • Achieving and Maintaining Google Adwords qualified status

General

  • SEO specialist
  • 2+ years experience
  • Offsite and campaign SEO expertise
  • Ability to put together insightful reports – including elements such as technical structure, tech analysis, content strategy, internal and external linking structures
  • Load times and server report times

Apply for the role

  • Accepted file types: doc, docx, pdf.

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