Insights

Why you need to invest in video content marketing for 2018

March 21, 2018

Remember when video on the web had to be downloaded before you watched it? Not that old? OK, how about that even until recently watching video on the go resulted in your mobile data being rinsed, and led to frustrating waits while video loaded in? Well, as we’re all aware that is becoming a thing […]

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Five smart ways to increase your ROI in AdWords

March 20, 2018

Whether you are managing your AdWords yourself or outsourcing to an agency, there is always one question that gets raised again and again: How can we increase campaign performance? Whether you are measuring return on investment (ROI) or return on advertising spend (ROAS) there are a range of activities you can undertake to improve ROI […]

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5 ways understanding your audience better will improve your Google AdWords ROI

March 12, 2018

It is all about the customer! Said everyone. Always. But not everyone has the time or expertise to really understand the customer perspective when planning spend on Google Adwords. Often short-term necessity, or the demands of the business, will trump those of the customer and in this instance everybody loses and your ROI from Google […]

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Five super smashing great reasons to work with A Google Partner agency

March 6, 2018

If you want your Google media spend to hit the Bullseye (forgive the 1980s TV references throughout, but I’m grieving the loss of a cornerstone of childhood memories in Jim Bowen) you need to work with a Google partner agency. You can tell if an agency is certified because they have a validation badge like […]

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The challenges of professional services marketing

November 17, 2017

We have worked with a variety of firms in the professional services sector. From site migrations and technical SEO work, through to creating social media guides and creative content production, professional services marketing is a rich landscape, but one that many have traditionally viewed as slow on the digital uptake. As customer behaviour has changed, […]

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Total recall: What constitutes good logo design?

October 30, 2017

The art and design blog Booooooom ran a blog that highlighted the attempts of 156 people to reproduce the logos for 10 famous brands from memory. Have a look at the results for a bit of a chuckle. I cast no aspersions on the drawing skill of the individuals, because as a copywriter my drawing […]

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The customer persona and why you get it wrong

October 20, 2017

Crafting a customer persona, or more likely a group of them, is one of the fundamental best practices in marketing. If you get inside your customers’ heads, as well as you can without having a real one-to-one relationship with them, then you’ll be able to better understand what they want, and create content, products, and […]

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Creating a brand identity

October 16, 2017

So far in this series of articles we’ve had a top level look at what goes in to making a brand, and we’ve looked in a little more depth at the branding workshop. In this article we’ll look at what goes into creating a brand identity. For the purposes of this blog I’m defining brand […]

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Brand awareness and its impact on SEO

October 12, 2017

When it comes to your search performance there are a lot of factors to consider: is your content high quality with relevancy to the user’s search? Have you got all your technical SEO in order? Is the page tagged up semantically, and easy to navigate and understand? The list goes on. But have you considered […]

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Branding workshop: The first step in brand design

October 9, 2017

Last time out I gave an overview of how we approach creating a brand at Organic. We looked briefly at the three layers of branding, building from core values out to the visual identity, and how this approach leads to a consistent brand. This time we’re going to look at the branding workshop, the tool […]

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Building a brand: Get the foundations right

October 2, 2017

If you’ve read any of my previous blogs you’ll know that I think that branding, and getting it right, is important to an organisation’s long term success. I believe that brand values are important and should act as a foundation on which you not only build the rest of your branding, but should also inform employee […]

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Why your brand promise is important for success

September 1, 2017

Promises, promises: Why your brand promise is important for success Can you remember the last time somebody broke their promise to you? Maybe it was recently when a colleague promised they would get that important task done before lunch, only to swan off for their victuals leaving your inbox empty. Or for those of us […]

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