What’s it worth? Why brand values matter What drives you? What shapes the decisions that you make on a daily basis? A multitude of factors no doubt, from the immediate needs of the here and now to things that happened a long, long time ago. But there’s something that underpins it all. Your values. Even […]
Imagine my surprise when I checked Instagram today to see that fashion doyenne, Donatella Versace, had posted inspirational words encouraging more girls to take up coding. What has the leading fashion designer and Vice President of the Versace Group got to do with my field? And what’s compelled her to pipe up about it now? […]
We’ve all heard the tales of woe from the film industry. Online piracy sites and torrent clients have created a ‘get it for free’ culture. The increasing quality of legitimate on-demand media sites like Netflix and Amazon Prime means that people would prefer to experience films from home. And the rocketing price of a trip […]
James Lubbock, from social media analytics and monitoring firm Socialbakers, was a panellist at Organic’s #TheSocialStandard event. Here are some of his insights.
Head of Social at Organic, Marisa Thomas, shares her thoughts on the importance serving relevant content – in the right format and on the optimum channel.
The Met Office’s Head of Social Media, Anna Slingo, was a panellist at Organic’s #TheSocialStandard event on 26 July 2016. Here are some of her insights.
In July 2016 at Organic’s #TheSocialStandard event, Social Consultant Andy Sitta explored the importance of understanding social metrics.
Earlier this week we heard about the introduction of Instagram Stories, which now seems to have rolled out everywhere. The new feature lets you share all the “moments of your day”, not just the ones you want to keep on your profile forever. As you share multiple photos and videos, they appear together in a […]
With millions of pounds being poured into so-called ‘attitude change’ campaigns every year, isn’t it about time governments and other organisations started dreaming big? In a world of augmented reality and gamification, posters just won’t cut it anymore.
Before you can generate rich and evergreen content, ensure your website has well-constructed architecture.
In London on 26 May 2016, the Facebook for Business team held an event on the topic of ‘Unlocking Europe’s Digital Economy’. As a social consultant at Organic, I decided to go along. My aim was to gain deeper insights into Facebook’s long-term strategy and to consider its implications for brand development. At the end […]
Tomorrow’s technology, yesterday: the rapid progress of search There are several aspects of 24th century Star Trek technology that already appear quaintly antique to us here in the 21st, one of which is the method by which the crew stores and reviews data. Super-android, Commander Data, whose total linear computational speed is 60 trillion operations […]