JF Renshaw, Britain’s leading manufacturer of ready-to-roll icing and marzipan products, brings over 100 years’ experience as a leader in their market. We have worked to amplify their rich history and identity and showcase them as the industry’s number one baking brand.
With a dedicated fan base of both amateur and professional bakers, and with the rise in popularity of shows like The Great British Bake Off, we sought to push Renshaw further into the psyche of consumers across the UK.
Rennie Pyke, Head of Digital at JF Renshaw said:
“The Great Renshaw Bake Off was a fantastic success for the Renshaw brand, which far exceeded our expectations. Our reach of over 1.6 million and over 10,000 people entering our competitions was amazing. These results were driven by a well-defined strategy coupled with engaging content and seamless collaboration with our digital partner, Organic.”
This campaign clearly demonstrates how the right mix of strategic planning and reactive content can engage an audience that has a natural fit with your brand.”
The campaign, led by Marketing Strategist and Joint Managing Director, Sarah Znideric, has been a huge Organic success and shows the importance of a strong and innovative content strategy within search.
To be shortlisted for these awards is an honor for Organic and shows that innovation and creativity with a strong backbone of search, technical and outreach expertise has once again prevailed.
You can see a full list of the nominees on The Drum Search Awards website.
Good luck to all of those that have been shortlisted and we can’t wait to see you on June 8th.