Argos

Our relationship

Already a very successful ecommerce platform, Argos’ website growth in visibility and traffic had stalled. We were retained to kickstart this growth and drive innovation.

Service and project type

Search Marketing | URL migration.

Problem

Argos’ site had several issues with its URL structure.

Solution

Migrating the URL structure for the main “catalogue” section of the Argos site, including a new UX redesign at the 
same time.

Results

  • 7.6% increase year on year market share
  • Reduced indexed bloat 70%

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