Nectar is the largest loyalty card scheme in the United Kingdom, and comprises a number of partner companies including Sainsbury's and BP. It launched in 2002 with initially four partner companies, and by 2010 had grown to include over 14 companies and over 400 online retailers.

THE BRIEF

Nectar’s #MakesMeMe campaign was rolled out to position Nectar as a brand that celebrated individuality. This was to support the brand’s ATL campaign.

THE SOLUTION

We launched #MakesMeMe by asking people to share their quirks and idiosyncrasies that make them unique. We then delivered surprise and delight items personalised to people’s posts.

THE RESULTS

  • Impressions – 15.4m
  • Engagement rate – 6.9%
  • Hashtag use – 1.3k
  • Entries – 20.1k
  • Customers rewarded – 53

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