Renshaw are one of the top manufacturers and suppliers of baking goods in Europe. They wanted to increase awareness of their products among consumers by running a campaign alongside the 
BBC’s Great British Bake Off.

THE BRIEF

Renshaw are one of the top manufacturers and suppliers of baking goods in Europe. They wanted to increase awareness of their products among consumers by running a campaign alongside the BBC’s Great British Bake Off.

The aim of the campaign was to grow their social audience across their channels as well as increase their email database. KPIs for the campaign were channel growth, database growth and traffic to their homepage.

THE SOLUTION

The Great Renshaw Bake Off was a nine-week social campaign that ran a series of weekly competitions along the Great British Bake Off.

Learning from our previous year’s competition and to reduce friction to entry the competitions were a combination of quizzes and other easy entry options as well as challenges that involved baking. This was supported with strong social activity and some media spend.

THE RESULT

The campaign was a huge success for Renshaw. Key results include:

  • 1,675,275 total campaign reach
  • 2,865 new followers across their social channels
  • 2,217 new email subscribers
  • 151% increase in site traffic from social
"The Great Renshaw Bake Off was a fantastic success for the Renshaw brand which far exceeded our expectations. Our social reach of over 1.6 million and over 10,000 people entering our competitions was amazing. These results were driven by a well-defined social media strategy coupled with engaging content and seamless collaboration with our digital partner, Organic. This campaign clearly demonstrates how the right mix of strategic planning with reactive content can engage an audience that has a natural fit with your brand"

Rennie Pyke

Head of Digital, JF Renshaw

More Case Studies