Samsung EU had created a new Samsung Business team and needed to quickly create a presence for it in digital. We were asked to build and execute a marketing strategy to position Samsung Business as thought leaders.
We were chosen ahead of larger agencies because our fast, agile approach meant we could get results in a compressed time frame.
After assessing the current plans it became apparent that although each territory in the EU was carrying out digital marketing there was no integrated approach.
We created a content hub and supporting social channels to allow Samsung Business to own the conversation online. To support this, a content plan was drawn up along with a variety of social tactics to build their audience from the ground up. There was a heavy focus on developing both their owned and earned channels to help remove reliance on pai
Putting together a digital marketing toolkit ensured that all territories had a consistent selection of assets to support events and product launches. This meant that in the aftermath of an event or launch the conversation was kept alive.
Sprinklr was implemented as a platform to coordinate social activity on a global scale, again with the aim to make sure that all communications were uniform across channels and territories.
Samsung Business became an established thought leader in their space, with sizable, engaged audiences across the selected channels.
Not only did we create a solid foundation for Samsung Business to build on, the methods we put in place were adopted to build up global B2B channels.