Crafting a customer persona, or more likely a group of them, is one of the fundamental best practices in marketing. If you get inside your customers’ heads, as well as you can without having a real one-to-one relationship with them, then you’ll be able to better understand what they want, and create content, products, and […]
In July 2016 at Organic’s #TheSocialStandard event, Social Consultant Andy Sitta explored the importance of understanding social metrics.
Tomorrow’s technology, yesterday: the rapid progress of search There are several aspects of 24th century Star Trek technology that already appear quaintly antique to us here in the 21st, one of which is the method by which the crew stores and reviews data. Super-android, Commander Data, whose total linear computational speed is 60 trillion operations […]
SEO is changing. In fact, it always has been changing but the shifts over the last few years have been nothing short of seismic, and have seen businesses the world over struggling to keep up. What was once a dark art of gaming the system has been dragged out into the light, kicking and screaming, […]
Twitter’s growth has been stagnant so change is afoot. Is the introduction of an algorithm enough though? Or are more radical changes needed?
Google’s blogger guidelines have changed. We explore what this means for webmasters, owners and agencies as well as bloggers
We now know more than we have ever known. But is easy access to everything a help or a hindrance in our quest for knowledge?
The anonymous social network Secret has recently launched in the UK, Ireland, Australia and New Zealand. The app has been a hit with US consumers and it profiting from the overwhelming need of some people – especially teenagers – to share personal information to the online public. Secret joins Whisper, Ask.fm, Snapchat, Facebook, WhatsApp and […]
Music Panel Interviews from Like Minds @ SMWLDN There were some amazing events during Social Media Week London, and one of the most insightful was the Like Minds Music Industry day which saw two panels of experts discussing the way social & digital media has changed the game for everyone in the music business. […]
On the 14th of June 2018 we held Risky Business, an event in London focusing on the perils of website migration and how to successfully navigate them. A team of industry experts gave insights based on their experiences in handling website migration. After the keynotes were over the audience had their chance to ask questions. […]
James Moffat, Founder and Executive Director of Organic spoke at the DMA’s Customer Engagement 2016 event. Below is a brief round up of his talk at the event. In the good old days, engaging with customers was easy. You connected with them in store, maybe dealt with a few mail order forms, and if you […]
A website migration is a project that businesses will have to tackle more often than ever before. You might think that a migration is simply (as if it is simple!) shifting all your content to a new domain name. But actually, migrations come in a variety of flavours, each with their own challenges. What they […]