Social

What will social cook up next? Q&A with Socialbakers’ James Lubbock
August 16, 2016

James Lubbock, from social media analytics and monitoring firm Socialbakers, was a panellist at Organic’s #TheSocialStandard event. Here are some of his insights.
Value not volume: the primacy of social relevancy
August 13, 2016

Head of Social at Organic, Marisa Thomas, shares her thoughts on the importance serving relevant content – in the right format and on the optimum channel.
Forecasting the Future of Social with the Met Office’s Anna Slingo
August 11, 2016

The Met Office’s Head of Social Media, Anna Slingo, was a panellist at Organic’s #TheSocialStandard event on 26 July 2016. Here are some of her insights.
What does social success look like?
August 10, 2016

In July 2016 at Organic’s #TheSocialStandard event, Social Consultant Andy Sitta explored the importance of understanding social metrics.

What are Instagram Stories? And what do our experts think
August 4, 2016

Earlier this week we heard about the introduction of Instagram Stories, which now seems to have rolled out everywhere. The new feature lets you share all the “moments of your day”, not just the ones you want to keep on your profile forever. As you share multiple photos and videos, they appear together in a […]
Facebook on VR, messaging & mobiles: Event report
June 9, 2016

In London on 26 May 2016, the Facebook for Business team held an event on the topic of ‘Unlocking Europe’s Digital Economy’. As a social consultant at Organic, I decided to go along. My aim was to gain deeper insights into Facebook’s long-term strategy and to consider its implications for brand development. At the end […]
What Facebook’s image text rules change mean for you
May 12, 2016

Facebook’s changing image rules: how many words is an image worth? Advertisers take note: Facebook has recently changed its image/text policy. It’s no longer about whether ads are ‘approved’ or ‘disapproved’. The new policy is a bit more complex as the 20% text rule has ceased to exist. Instead, advertisers can use as much text […]
Will putting people first keep Twitter in the spotlight?
March 30, 2016

Twitter’s growth has been stagnant so change is afoot. Is the introduction of an algorithm enough though? Or are more radical changes needed?
Authenticity and artifice: The battle for the best links continues
March 18, 2016

Google’s blogger guidelines have changed. We explore what this means for webmasters, owners and agencies as well as bloggers
What Facebook reactions could mean for your brand
March 1, 2016

Who cares how you feel? The answer to this is actually, quite a few people. And we’re not just talking about your immediate digital social sphere. The advent of a range of ‘reactions’ on Facebook has long been in the offing, and now the redesigned ‘like’ buttons have finally been rolled out across the channel. […]
Top 5 Ways to Stay on Track in The Digital World
February 18, 2016

What are the best ways to secure a good ROI in 2016? Here are the top 5 ways to secure a following.
Stars versus Hearts
December 4, 2015

Two little icons that signify so much. The heart: indicative of love, affection – even passion. The star: symbol of the heavens, hope and excitement. Both optimistic; both deployed across social channels to encourage users’ engagement. The ‘like’ button has long been successfully utilised on Facebook. It’s ok to ‘like’ something. It’s not too strong – […]