In London on 26 May 2016, the Facebook for Business team held an event on the topic of ‘Unlocking Europe’s Digital Economy’. As a social consultant at Organic, I decided to go along. My aim was to gain deeper insights into Facebook’s long-term strategy and to consider its implications for brand development. At the end […]
Facebook’s changing image rules: how many words is an image worth? Advertisers take note: Facebook has recently changed its image/text policy. It’s no longer about whether ads are ‘approved’ or ‘disapproved’. The new policy is a bit more complex as the 20% text rule has ceased to exist. Instead, advertisers can use as much text […]
Twitter’s growth has been stagnant so change is afoot. Is the introduction of an algorithm enough though? Or are more radical changes needed?
Google’s blogger guidelines have changed. We explore what this means for webmasters, owners and agencies as well as bloggers
Who cares how you feel? The answer to this is actually, quite a few people. And we’re not just talking about your immediate digital social sphere. The advent of a range of ‘reactions’ on Facebook has long been in the offing, and now the redesigned ‘like’ buttons have finally been rolled out across the channel. […]
What are the best ways to secure a good ROI in 2016? Here are the top 5 ways to secure a following.
Two little icons that signify so much. The heart: indicative of love, affection – even passion. The star: symbol of the heavens, hope and excitement. Both optimistic; both deployed across social channels to encourage users’ engagement. The ‘like’ button has long been successfully utilised on Facebook. It’s ok to ‘like’ something. It’s not too strong – […]
A tsunami of #NoFilter Instagram pix is sweeping the web, but is there something brands can learn from the authenticity vs. artifice debate? People love to follow other people because the lives of others are interesting, even if – perhaps especially if – these lives are entirely manufactured, filtered, Photoshopped…in short, fake. There’s nothing new […]
When you want to get people talking about something online where do you go? Facebook and Twitter are the obvious big choices. G+? It’s definitely got its place, and with the ubiquity of Google can’t be ignored. Then there’s Instagram and Pinterest for the more visually minded. But LinkedIn? The business person’s social media platform […]
There have been plenty of debates and critics over its legitimacy as a “true” social network, but Google+ as we know it is going away. Because online interaction is increasingly visual, mobile and fast moving, Google is hoping its new breakdown of services will meet the needs of the marketplace. The company announced this week that […]
The advent of digital marketing has changed the perception of brands in the marketplace. Thanks in a part to the conversational and emotional nature of social media, the near-human persona of brands has sparked quite the debate in recent weeks. Company social media profiles help to create a “pseudo” person in the eyes of many. […]
Advertisers have long been attached to well-established social media sites like Facebook and Twitter. But in recent years, untapped millions of potential customers have been Snapchatting and Instagraming away without the obvious push/pull of advertisers. More importantly, traditionally hard-to-reach demographics like teenagers have been just beyond the marketers reach. But the untapped social media platforms […]