The Missing Link In Your Digital Presence

When you want to get people talking about something online where do you go? Facebook and Twitter are the obvious big choices. G+? It’s definitely got its place, and with the ubiquity of Google can’t be ignored. Then there’s Instagram and Pinterest for the more visually minded.

But LinkedIn?

The business person’s social media platform gets short shrift, but it can be just as powerful as Facebook and Twitter. In fact it can often have a bigger impact.

Why Use LinkedIn?



Well, check out some raw numbers first, because we like to back up the fluffy marketing stuff with data here at The Organic Agency:

  • LinkedIn currently has in excess of 364 million users
  • This is growing rapidly as more than 2 new members join a second
  • More than 39 million students and recent graduates are on the platform. It’s the fastest growing demographic, which proves this isn’t just Facebook for grey suited, grey faced, grey haired professionals

And when it comes to the nitty gritty side of business there are several reasons LinkedIn shouldn’t be overlooked.

  1. Reach A Targeted Audience. Nobody likes scattershot marketing. To be effective you have to reach the right person, at the right time, through the right channels. Few platforms can rival LinkedIn in this regard. It’s easy to find and reach out to people who are interested in what you’ve got to offer.
  2. Establish Yourself As An Authority. If someone throws something out there on Twitter people will take notice. But if you really want some weight behind what you say, LinkedIn is the platform. It has rapidly become the publishing platform for professionals, and the content on it comes from some of the biggest and brightest minds across all disciplines. Start getting noticed for your content here and partnerships and leads will follow.
  3. Make Connections. On other social media platforms you’ll get a fair few random followers and friends. On LinkedIn you’ll be able to make connections with people directly involved in your sector. From these connections all kinds of opportunities will arise.

If you want to take advantage of everything LinkedIn has to offer get in touch. From supercharging your profile to helping you create a content strategy that gets your message out there, we can help you make the most of this often unfairly overlooked platform.

Brands we've helped.

Latest news.

Digital For Good: The Weaponisation of Digital Media

June 13, 2019

As part of our Digital For Good platform, Organic will be exploring the various challenges society faces through digital and looking at potential solutions. Today we look at the phenomenon that has seen the rising weaponisation of digital media, not only by nation states, but by individuals and organisations as well. Media coverage of the […]

Three Benefits of Training Employees On Social Media

April 16, 2019

It’s a bit of a no brainer that part of a successful marketing strategy for any business – whether a well-established brand or a small start-up – includes social media. With 83% of the adult population online and using at least one social platform, most businesses now use these channels to engage their customers or […]

Three Benefits of Flexible Working

April 9, 2019

Flexible working has become increasingly topical in recent years and is no longer limited to parents returning to work – achieving a work/life balance is now a common expectation for all workers. The rise of flexible working has been so dramatic in this decade that 87% of UK employees now either work flexibly or want […]