Brand awareness and its impact on SEO

October 12, 2017

When it comes to your search performance there are a lot of factors to consider: is your content high quality with relevancy to the user’s search? Have you got all your technical SEO in order? Is the page tagged up semantically, and easy to navigate and understand? The list goes on. But have you considered […]

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Branding workshop: The first step in brand design

October 9, 2017

Last time out I gave an overview of how we approach creating a brand at Organic. We looked briefly at the three layers of branding, building from core values out to the visual identity, and how this approach leads to a consistent brand. This time we’re going to look at the branding workshop, the tool […]

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Building a brand: Get the foundations right

October 2, 2017

If you’ve read any of my previous blogs you’ll know that I think that branding, and getting it right, is important to an organisation’s long term success. I believe that brand values are important and should act as a foundation on which you not only build the rest of your branding, but should also inform employee […]

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Why your brand promise is important for success

September 1, 2017

Promises, promises: Why your brand promise is important for success Can you remember the last time somebody broke their promise to you? Maybe it was recently when a colleague promised they would get that important task done before lunch, only to swan off for their victuals leaving your inbox empty. Or for those of us […]

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What’s it worth? Why brand values matter

March 29, 2017

What’s it worth? Why brand values matter What drives you? What shapes the decisions that you make on a daily basis? A multitude of factors no doubt, from the immediate needs of the here and now to things that happened a long, long time ago. But there’s something that underpins it all. Your values. Even […]

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Doors close, doors open: Exploring the future of the British film industry at the Chagford Film Festival

September 20, 2016

We’ve all heard the tales of woe from the film industry. Online piracy sites and torrent clients have created a ‘get it for free’ culture. The increasing quality of legitimate on-demand media sites like Netflix and Amazon Prime means that people would prefer to experience films from home. And the rocketing price of a trip […]

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What will social cook up next? Q&A with Socialbakers’ James Lubbock

August 16, 2016

James Lubbock, from social media analytics and monitoring firm Socialbakers, was a panellist at Organic’s #TheSocialStandard event. Here are some of his insights.

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Value not volume: the primacy of social relevancy

August 13, 2016

Head of Social at Organic, Marisa Thomas, shares her thoughts on the importance serving relevant content - in the right format and on the optimum channel.

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Forecasting the Future of Social with the Met Office’s Anna Slingo

August 11, 2016

The Met Office’s Head of Social Media, Anna Slingo, was a panellist at Organic’s #TheSocialStandard event on 26 July 2016. Here are some of her insights.

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What does social success look like?

August 10, 2016

In July 2016 at Organic’s #TheSocialStandard event, Social Consultant Andy Sitta explored the importance of understanding social metrics.

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What are Instagram Stories? And what do our experts think

August 4, 2016

Earlier this week we heard about the introduction of Instagram Stories, which now seems to have rolled out everywhere. The new feature lets you share all the “moments of your day”, not just the ones you want to keep on your profile forever. As you share multiple photos and videos, they appear together in a […]

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Why is technical SEO the foundation of success?

June 16, 2016

Before you can generate rich and evergreen content, ensure your website has well-constructed architecture.

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