It’s a bit of a no brainer that part of a successful marketing strategy for any business – whether a well-established brand or a small start-up – includes social media. With 83% of the adult population online and using at least one social platform, most businesses now use these channels to engage their customers or increase visibility.
If you want results from social media though, it isn’t enough to just have a skeleton page with sporadic posts. It’s vital to not only put the hours in but to do some ground work first.
Stats show that 91% of marketing teams that invest six or more hours a week on social media achieve success, but first there needs to be some consideration as to why you’re posting. The basics include knowing your audience and how to engage with them, building an effective strategy that includes varied content, and setting measurement plans with the ability to optimise your strategy as needed.
This level of commitment can be daunting to businesses with a lack of knowledge looking to get started on social. Even for established social teams, more technical upskilling – such as analytics and paid advertising – could help your business reach its social media potential. In either case, it’s widely recognised that the next logical step to learning these new digital skills is to undertake some form of training.
But why stop there?
To really get the most out of social media, such as hitting those KPIs and bringing in leads, then perhaps you also need to think beyond the capabilities of your digital team. Figures reported by Social Media Today state that 60% of employees want to help boost their business by sharing relevant content online – could a wider investment into social media training for your employees help you achieve your online goals?
Alternative Benefits of Training
Upskilling your team on social media will of course benefit your business by adding new digital capabilities across the board, but there are wider perks in investing in training that could help in the war for talent:
- Job Satisfaction – Your employees want more in this post-digital age – they must feel like it’s going somewhere with no brick walls or mundane repetition. A study conducted by Middlesex University found that from 4,300 workers, 74% were unhappy with the lack of development provided to them by their employers. Everyone wants to feel good at their job, and training your team on things like using their LinkedIn to network properly could be just the key to empowering them to go the extra mile.
- Team Morale – If your employees feel they can share ideas with your digital team to help the business grow, then they’re likely to feel more engaged. The knock on effect to creating this collaborative and empowering culture is better team morale with an environment that your team can thrive in.
Also, being recognised as a company that see value in investing in their people is a great start to building out your Employee Value Proposition.
- Improved Staff Retention – The cost of losing a team member that knows your business and systems inside out, and has built up a great rapport with all your clients can be crippling. Providing the promise of a structured development plan – including the latest digital and social media training – is a brilliant perk and puts the business in a great position for retaining staff.
The list of benefits for training your staff is obviously extensive, but you need to ensure the training is right for the team and there is a demand for it – perhaps look at undertaking a skills atomisation exercise?
If you’re still a bit unstuck, we can provide an in-depth audit of where you are and where you need to be, and our courses can be tailored to your industry and current abilities. Get in touch to find out more or click here to check out our growing range of digital training courses.