Head of Paid Media

To be Organic’s ‘go-to’ for all things Paid Media & Analytics. This includes driving the success of the department by leading and guiding team members, pitching in on new business duties and delivering impactful results on campaigns. 

Main Purpose and Scope

To be Organic’s ‘go-to’ for all things Paid Media & Analytics. This includes driving the success of the department by leading and guiding team members, pitching in on new business duties and delivering impactful results on campaigns.  

Duties and Key Responsibilities

  1. Paid Media & Analytics
    1. To respond to client briefs and create strategies that will best achieve the goals of the campaign. This involves identifying target audiences, reach, platforms and distribution of budget.    
    2. To oversee and/or set-up campaigns across paid channels such as Google Ads, Social Media platforms & YouTube. This involves:
      • Setting up and managing a KPI’s measurement framework across all client platforms.
      • Quality checking paid media implementation against agreed strategies, media plans and agreed KPI’s.
      • Testing/Configuring accurate Conversion Tracking to ensure correct measurement of KPI’s, including establishing a reporting framework across all clients.
      • Ensuring accurate and timely delivery of client reports.
      • Creating reports and Data Studio dashboards against client data requirements.
      • Overseeing correct allocation and spend across paid media, including accurate reconciliation of budget vs spend, and reporting timeously to internal finance
      • Regularly reviewing campaign performance and providing optimisation enhancement recommendations and campaign direction where required.
      • Monitoring overall campaign optimisaton scores and ensuring that the correct action is taken to improve performance, while maintaining the optimal level score as required by Google Partners. 
      • Provide hands-on support to the paid media team where required insofar as setting up, optimising or reporting of paid media campaign’s.
  1. To audit and make recommendations on the configuration of clients’ Google Analytics and Google Tag Manager platforms, to deliver deeper analysis and insight through their tracking, and implement any changes as necessary.
  2. To oversee the correct tagging, pixels and tracking is implemented to support cross-platform retargeting strategies.
  3. To take insights from current or previous campaigns to help inform new projects, including preparing meaningful testimonial case studies to demonstrate the paid media departments successes and achievements.
  4. Audit paid media accounts (across all platforms including Google, Yahoo Verizon, Bing, LinkedIn, Facebook, Amazon, etc.) and provide actionable insights to clients.
  5. Provide one-on-one coaching, consulting, mentoring and support to client’s inhouse paid media teams across various platforms.
  1. Client Relationship Management
    • To communicate and advise on strategy and gaining client approval on campaign’s together with the strategic account directors.
    • To provide real-time reports into results against target KPIs, and to offer insights and advice on best achieving campaign goals.  
    • To ensure client expectations are met and targets are delivered within set timeframes.
  1. People Management
    • Managing team workload within fortnightly sprints.
    • Ensuring team knowledge is accurate and up-to-date.
    • Acting as an escalation point for all questions.
    • Reviewing and quality-checking Paid Media & Analytics work to ensure Organic’s high standards are consistently met.  
    • Helping the team to set and achieve respective monthly and yearly development targets.
    • Developing internal measurements and KPI’s (in line with client agreed KPI’s) to measure teams performance and identify areas for improvement.
  1. Revenue Growth
    • An active participation in new business pitches – including providing input for, or presenting, Paid Media pitches to prospects.
    • Completion of reporting, analysis and initial consultations for new clients.
    • Spotting opportunities to grow existing clients.
    • Selecting / preparing suitable case studies to demonstrate the agency’s ability to deliver on desired objectives.

Skills Required

  1. Extensive Google Ads Experience across Search, Display, Video, Shopping and YouTube – both strategic and implementation.
  2. Strong hands-on and strategic experience with LinkedIn Advertising and Facebook Campaigns, including setting up remarketing and tracking pixels.
  3. Solid experience in setting up Google Tag Manager, including configuring Google Analytics goals.
  4. Hands-on experience setting up and customising visualisation of Data Studio Dashboards, including integration with multiple data sources (and blending of data).
  5. Previous experience having completed and presented paid media audits.
  6. Comfortable providing coaching and empowerment with clients.
  7. Preferably having previously managed a team of paid media campaign managers.

Does this sound like you? Then apply!

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