Digital Marketing Executive

Job title: Paid Media Executive

Reporting to: Head of Digital Marketing

Contract Type: Permanent

Country: United Kingdom

Location Details: Exeter

Main Purpose and Scope

To assist the success of the Paid Media & Analytics department by creating, managing and optimising Paid Search & Paid Social campaigns. Alongside this, provide keyword research and metadata creation support to support client SEO strategies.

Duties and Key Responsibilities

  1. Paid Media & Analytics
    1. To respond to client briefs and input on strategy that will best achieve the goals of the campaign. This involves identifying target audiences, reach, platforms and distribution of budget.    
    2. To set up campaigns across paid channels such as Google Ads, Facebook, Twitter, Instagram, Linkedin, etc. This involves:
      • Creating or suggesting ad copy and assets, and uploading to the various platforms
      • Configure Google analytics goals to support conversion optimisation 
      • Create and implement UTM tags to track campaign medium and source data
      • Creating Google Analytics reports and Data Studio dashboards to effectively present client KPIs and targets
      • Ensuring important detail is correct, such as budgets, audience targeting, campaign dates, and tracking
      • To be vigilant, careful, and methodical when creating and going live with campaigns
    3. To manage campaigns on a day-to-day basis, and to keep on top of actions
    4. To analyse performance throughout the campaign, and suggest improvements and changes to help reach targets
  1. SEO
    • To conduct Keyword Research to inform a hybrid search (SEO & Paid Search) strategy
    • To assist with the creation of on-page SEO elements such as meta titles and descriptions, heading and alt tags.
    • To pull together ranking and visibility reports outlining findings and present back to relevant team members
    • To work alongside Head of Digital Marketing in delivering strategies for clients
    • Provide ad-hoc SEO support
  1. Client Relationship Management
    • To communicate and support on strategy and gaining client approval on campaigns. 
    • To provide real-time reports into results against target KPIs, and to offer insights and advice on best achieving campaign goals.  
    • To ensure client expectations are met and targets are delivered within set timeframes.

Experience

  • Google Ads (Search, Display and Retargeting)
  • Facebook Ad Manager (including Instagram), 
  • Google Analytics
  • Keyword Research Tools

Additional Beneficial Experience 

  • Google Video & Shopping Advertising
  • Twitter Advertising
  • Linkedin Ads
  • Data Studio

What you’ll get in return

You’ll be coming into a thriving agency, working on a mix of large client projects across the full digital spectrum. You’ll have a chance to make a real impact on the business from day one. Our extensive benefits package includes:

  • Monthly wellbeing allowance
  • Personal development training plan
  • Enhanced parental packages
  • Cycle 2 work, retail discounts, fitness discounts
  • Mental and physical wellbeing support
  • Monthly star performer awards
  • Flexible working
  • Ability to work from home
  • Monthly social get togethers (virtual for the time being)
  • Plus a whole lot more!

Interested in this role? Please get in contact with Ben Bushby at [email protected].