Planning for success
No matter how good the content you produce it simply won’t perform if you just chuck it out there and see what sticks. A coherent content marketing strategy takes your concept and assets and maximises the exposure, interactions and ROI your campaign or everyday activity delivers.
We see the core of good content marketing to be delivering the right content to the right user at the right time. By matching your brand’s products, services and wider strategy to consumer need we ensure you are always there to give your audience what they want, increasing and strengthening brand awareness and engagement.
How do we get there?
By combining insights derived from data with people-centred creativity. By understanding how different types of content are performing we can help you refine what content you create, how you deliver it and to whom.
But the raw data isn’t enough. You have to connect with people on an emotional level, not just the rational. We apply our experience in producing compelling creative to deliver your message in a package that makes people want to stop, listen, share, and take action.
Our content marketing strategy offering
We offer a wide range of strategic services, and will tailor everything to your needs, but to give you a flavour of what we can do these are some of our core services:
- Content performance audit
- Content strategy development and workshops
- Content planning
- Content sourcing and creation
- SEO content strategy
- Social content strategy
- Tone of voice and personality development
- User journey mapping
- UX / UI
- User persona definition
- Quantitative and qualitative research