Measuring marketing effectiveness is vital if you want to make your marketing efficient and secure a genuine ROI on your activity. Even if you’ve clearly identified your marketing metrics, and your KPIs, the scale of data generated across the multiple platforms you use can be overwhelming. Our marketing measurement services help you draw the threads together and not only centralise your data but also analyse it for clearer insights.
Marketing measurement: building a single version of the truth
With the fragmented nature of marketing, spread across different platforms, media, and departments it’s all too easy for your efforts to become siloed, with different teams operating under a different view of the customer, their needs, and their path to purchase.
Successful digital marketing measurement unifies your data sets, giving you a single customer view, and a cross-business single version of the truth. With this in place all of your teams can work together to achieve shared objectives.
The result? A better experience for the customer, a more efficient marketing process, and greater ROI on your marketing.
Some of the areas that our marketing measurement will help you with include:
- Overview of the customer journey – You can see when, where, and how your customers are engaging with you across the entire cycle of the customer journey.
- Which areas of your spend has an impact – Is all that money and time you’re putting into content marketing really working? Which areas of your marketing deliver the returns, and which need to be assessed in more depth to make them worthwhile? These are all answerable once you have a robust marketing measurement process in place.
- Which channels drive results – You may well be spending too much time and money on a platform that doesn’t deliver. Or it could be that your expectations of a channel aren’t aligned with customer behaviour. By assessing each channel and how it performs we can tell you exactly how it contributes to your marketing performance.
- Greater strategic and tactical insight – A clearer view of the reality of your marketing helps you make informed decisions for strategy and tactical execution.
Ready to develop a single customer view and maximise the impact of your digital marketing? Contact us today to find out more about our marketing measurement services.