Making the most of your paid media
Your paid search strategy can bring impressive ROI, especially in the short term, but it needs to be carefully managed to make it effective. We approach paid media just like we do other elements of search: thinking about where it sits in your marketing, how it impacts and feeds into other areas, and using data to inform our decisions.
We use our expert insights and campaign management tools like Doubleclick, Marin, and Kenshoo, to manage campaigns at scale. We leverage automation to increase conversion rates and lower cost per acquisition.
PPC marketing is about more than data and keywords though. While we have the technical expertise and experience to inform and manage your paid media campaigns we also have a creative studio to build assets that connect with people. Our in-house creative studio lets us deliver the ad creative needed to maintain fast-moving campaigns in paid search and paid social.
Our paid media services
Our hybrid approach to search strategy will help you generate leads and awareness via paid media in the short term, and then effectively reallocate budget as your SEO strategy matures. This allows you to get the best results from tight budgets.
Our specialisms in paid media include:
- PPC advertising
- Paid social
- Google Display Network
- Retargeting campaigns