Monitoring social performance
Do you dedicate a slice of your digital marketing budget to social media? Then you need a thorough social media audit.
Because if you don’t have a clear view of what is going on in and around your social channels it becomes very difficult to formulate a strategy that will lead to success.
When we carry out a social media audit we dive deep into your social channels and their effectiveness, we benchmark you against competitors, we assess your audience and what they actually want compared to what you give them, and we carry out an in depth gap analysis that lets you understand the kinds of areas you should be capitalising on.
Your social media audit
Once we have completed our social media audit you’ll receive a detailed report. Our social media audit report gives you all the data and insights you need, along with our recommendations, to have a clear, actionable roadmap for social media success.
Areas that will be covered include:
- Social media performance
- Brand sentiment on social
- Consistency of brand presentation across social
- Competitor analysis
- Audience analysis
- Channel specific breakdowns and gap analysis
The full social media audit report will also give you an outline of recommended fixes to address issues. These can then be explored in more depth as part of a longer roadmap of activity, with each stage informing and supporting subsequent projects and activity.