Winslade website designs

Service and project type

Digital strategy | Winslade Park branding, visual identity and story

Relationship

Burrington Estates is a Devon-based property developer. They were undertaking a new regeneration project at the abandoned Winslade Park development near Exeter. They asked us to generate a brand identity for the development. 

Problem

This was a bold, new development project: the regeneration of an abandoned site to become a new hub for business, residential, and recreation. Set in acres of park land and with a luxury spa planned, the development needed a unique identity separate from Burrington Estates.

Solution

  • A brand discovery session to understand the development and the goals of the developer
  • Research into luxury developments
  • Brand story
  • Brand identity creation – multiple options
  • Strapline creation
The Winslade Park branding needed to accurately reflect the vision of the Burrington Estates team

Results

The client settled on one design and began immediate use on print and digital collateral. We also created a brochure for the development following the brand identity work.