Service and project type

Digital strategy | Winslade Park branding, visual identity and story

Relationship

Burrington Estates is a Devon-based property developer. They were undertaking a new regeneration project at the abandoned Winslade Park development near Exeter. They asked us to generate a brand identity for the development. 

Problem

This was a bold, new development project: the regeneration of an abandoned site to become a new hub for business, residential, and recreation. Set in acres of park land and with a luxury spa planned, the development needed a unique identity separate from Burrington Estates.

Solution

  • A brand discovery session to understand the development and the goals of the developer
  • Research into luxury developments
  • Brand story
  • Brand identity creation – multiple options
  • Strapline creation

Results

The client settled on one design and began immediate use on print and digital collateral. We also created a brochure for the development following the brand identity work. 

The Winslade Park branding needed to accurately reflect the vision of the Burrington Estates team