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Argos URL migration

Service and project type

Search Marketing | URL migration

Our relationship

Already a very successful ecommerce platform, Argos’ website growth in visibility and traffic had stalled. We were retained to kickstart this growth and drive innovation.

Problem

Argos’ site had several issues with its URL structure.

Solution

Migrating the URL structure for the main “catalogue” section of the Argos site, including a new UX redesign at the 
same time.

Results

  • 7.6% increase year on year market share
  • Reduced indexed bloat 70%