Service and project type
Search Marketing | URL migration
Already a very successful ecommerce platform, Argos’ website growth in visibility and traffic had stalled. We were retained to kickstart this growth and drive innovation.
Argos’ site had several issues with its URL structure.
Migrating the URL structure for the main “catalogue” section of the Argos site, including a new UX redesign at the same time.
- 7.6% increase year on year market share
- Reduced indexed bloat 70%