Service and project type
Digital strategy | Campaign strategy, creative ideation, asset creation
Dentally provide cloud-based practice management software for Dentists. Organic was asked to help them generate a campaign to drive awareness and improve lead generation.
Dentally had rapidly established themselves as a major player in the dental practice management market. With many dentists used to onsite solutions they needed a way to communicate the benefits of moving to a cloud-based platform. Having surveyed a selection of dentists, they wanted to use their findings to build a campaign that would resonate with their audience.
- Strategy, including market and audience research to understand the needs and concerns of dentists
- Creative campaign idea generation
- Creation of campaign assets, including copywriting and design
- New brand campaign ‘Cloud 9’ launched online, print, and at live events
- Positive response to the campaign in print from surveys conducted by British Dental Journal
- Client reported warm reception to creative at live events, helping Dentally stand out
- Formed the basis of their new annual ‘The State of Dentistry’ report