Smiley-shaped cloud above clouds in sunny sky

Service and project type

Digital strategy | Campaign strategy, creative ideation, asset creation 


Dentally provide cloud-based practice management software for Dentists. Organic was asked to help them generate a campaign to drive awareness and improve lead generation.


Dentally had rapidly established themselves as a major player in the dental practice management market. With many dentists used to onsite solutions they needed a way to communicate the benefits of moving to a cloud-based platform. Having surveyed a selection of dentists, they wanted to use their findings to build a campaign that would resonate with their audience. 


  • Strategy, including market and audience research to understand the needs and concerns of dentists
  • Creative campaign idea generation
  • Creation of campaign assets, including copywriting and design
Be On Cloud 9 campaign, different media.


  • New brand campaign ‘Cloud 9’ launched online, print, and at live events
  • Positive response to the campaign in print from surveys conducted by British Dental Journal
  • Client reported warm reception to creative at live events, helping Dentally stand out
  • Formed the basis of their new annual ‘The State of Dentistry’ report