Direct Line Group


Organic’s initial successes on Direct Line and Direct Line for Business provided opportunities with other businesses within the group.

Service and project type

Content Marketing | Digital infographics.


Direct Line wanted to improve their overall SEO rankings across the group.


Our strategy included improving their overall content to match what people were searching for, based on our keyword research.

The infographics were created as pieces of content housed on the individual websites of each brand.


  • Series of branded infographics produced for 
each business.
  • Subject matter covered all products and services.
  • Increased traffic to websites.

Brands we've helped.

Latest news.

Three Tips To Building Future-Proof Digital Teams

March 15, 2019

At our recent Future of Work workshop, we were able to discuss and debate the challenges that businesses face in the post-digital era with some industry experts. Topics such as the talent shortage and what future leaders look like were raised. We’ve since continued the conversation with one of our attendees – Carly Poulson – […]

What Does The Future Leader Look Like?

March 14, 2019

The future of work will bring a number of challenges, such as a digital talent shortage and a need for a strong employer brand. On the back of this, how we recruit and form teams is likely to change, and so how we lead them teams should also evolve, right? I’m sure we’ve all experienced […]

Three Benefits of Building A Strong Employer Brand and EVP

March 7, 2019

As we progress into the post-digital age, marketing and HR are beginning to align. There have always been links – communication is imperative in both departments, for example – but HR teams are now turning to techniques such as social media and content marketing to source top talent, and crossover terms like ‘employer brand’ and […]

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