Direct Line Group


Organic’s initial successes on Direct Line and Direct Line for Business provided opportunities with other businesses within the group.

Service and project type

Content Marketing | Digital infographics.


Direct Line wanted to improve their overall SEO rankings across the group.


Our strategy included improving their overall content to match what people were searching for, based on our keyword research.

The infographics were created as pieces of content housed on the individual websites of each brand.


  • Series of branded infographics produced for 
each business.
  • Subject matter covered all products and services.
  • Increased traffic to websites.

Brands we've helped.

Latest news.

Three Benefits of Training Employees On Social Media

April 16, 2019

It’s a bit of a no brainer that part of a successful marketing strategy for any business – whether a well-established brand or a small start-up – includes social media. With 83% of the adult population online and using at least one social platform, most businesses now use these channels to engage their customers or […]

Three Benefits of Flexible Working

April 9, 2019

Flexible working has become increasingly topical in recent years and is no longer limited to parents returning to work – achieving a work/life balance is now a common expectation for all workers. The rise of flexible working has been so dramatic in this decade that 87% of UK employees now either work flexibly or want […]

Reasons Why Brands Are InHousing (The Six Cs)

March 28, 2019

InHousing is such a hot topic at the moment (and we’re not just saying this because of the launch of InHouse). Every brand we’re in conversation with is talking about this internally – their HR and digital leaders are coming together to work out how they can bring their digital marketing InHouse. So why is […]

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