Service and project type

Natural search | Content strategy, digital infographics


Organic’s initial successes on Direct Line and Direct Line for Business provided opportunities with other businesses within the group.


Direct Line wanted to improve their overall SEO rankings across the group.


Our strategy included improving their overall content to match what people were searching for, based on our keyword research.

The infographics were created as pieces of content housed on the individual websites of each brand. 


  • Series of branded infographics produced for
    each business.
  • Subject matter covered all products and services.
  • Increased traffic to websites.