Service and project type

Natural search | Content and campaigns 

Relationship

Direct Line tasked us with the improvement of search performance across their brands, including both Direct Line consumer and business branches, plus Churchill, Natwest for Business, and Green Flag.

Problem

Direct Line wanted to secure untapped growth potential and the business’ search performance had stalled across the brand portfolio. 

Solution

  • Overhaul of the information architecture on their site
  • Analysis of navigation and technical platform
  • Development of long tail content strategy and optimised head pages for key terms
  • Copywriting
  • Creative campaign creation
  • Creative asset creation including graphics and web apps

Results

  • 7% increase in quotes
  • Launched new DL magazine with 100 articles and 36,000+ page views
  • 12 Hazards of Christmas campaign: 4,795% increase on avg. magazine content traffic with no paid promotion
12 Hazards of Christmas social ad.
The Milestone Mixtape campaign.
Spot the Hazards web game.
A selection of infographics.