Direct Line

Relationship

As part of our SEO retainer we generated campaign ideas to drive traffic to Direct Line’s sites, including both their consumer and B2B arms. 

Service and project type

Search Marketing | Integrated digital campaign.

Problem

To help improve Direct Line’s SEO performance across their site we created an integrated digital campaign that would drive traffic and backlinks to the Direct Line domain. The campaign had to have a focus relevant to a specific Direct Line insurance product.

Solution

First Car First Love – An integrated digital campaign which gives users the chance to win back their first ever car.

The car insurance campaign used social media, user generated content, influencer outreach, SEO-driven content, and interactive quizzes to drive awareness and traffic.

Results

  • Campaign page got 16,249 views
  • Campaign reached 33,649 people
  • Campaign engagement rate of 45%
  • Celebrity Car Quiz received over 18,000 interactions
  • 2,067 competition entries

Brands we've helped.

Latest news.

Three Tips To Building Future-Proof Digital Teams

March 15, 2019

At our recent Future of Work workshop, we were able to discuss and debate the challenges that businesses face in the post-digital era with some industry experts. Topics such as the talent shortage and what future leaders look like were raised. We’ve since continued the conversation with one of our attendees – Carly Poulson – […]

What Does The Future Leader Look Like?

March 14, 2019

The future of work will bring a number of challenges, such as a digital talent shortage and a need for a strong employer brand. On the back of this, how we recruit and form teams is likely to change, and so how we lead them teams should also evolve, right? I’m sure we’ve all experienced […]

Three Benefits of Building A Strong Employer Brand and EVP

March 7, 2019

As we progress into the post-digital age, marketing and HR are beginning to align. There have always been links – communication is imperative in both departments, for example – but HR teams are now turning to techniques such as social media and content marketing to source top talent, and crossover terms like ‘employer brand’ and […]

Send a message.

Contact Us