Service and project type

Digital strategy | Social media

Relationship

Freshfields is a Magic Circle law firm, and the oldest international law firm in the world. They wanted help developing a social media strategy to reach and engage their audience.

Problem

Freshfields wasn’t taking advantage of social media to publicise its work and the expertise of its partners. Social media activity had been ad hoc and poorly executed.

Solution

  • Social media analysis and strategy implementation
  • Social media training
  • Search and demand in-depth keyword research
  • Consultancy sessions with stakeholders
  • Campaign strategy

Results

The client began to roll out social media guidelines to all staff and apply our strategic guidance to campaigns.

The Social Media Strategic Framework booklet.