Gas Safe Register on a mobile device

Service and project type

Digital paid media | Gas Safety winter campaign

Relationship

Gas Safe Register is the official list of registered gas engineers. They asked us to help with the digital execution of their winter campaign to increase brand awareness online. 

Problem

Gas Safe Register wanted to cut through the noise online and reach audiences who might not be aware of Gas Safe Register and why it is important to use a Gas Safe Register engineer, and highlight potential dangers during winter.

Solution

  • Paid strategy and execution on Google, social media, and Taboola
  • Creative assets to support campaign
  • Ongoing monitoring and iterative test and learn

Results

  • Campaign gained over 2.5 million impressions
  • Generates 14,000 new sessions to the website – 92% of which were new users
  • CPC dropped by £0.18, driving more traffic for less budget
  • Reduction in bounce rate
The campaign ideation.
The Facebook poll.
The animated assets for the poll.