Samsung Business

Our relationship

With a global presence and central control, Samsung was moving to regional management of their B2B and B2C marketing operations in Europe, to mimic their US structure. We were hired to provide digital support.

Service and project type

Integrated marketing | B2B digital marketing strategy.

Problem

Samsung Europe’s objective was to launch Samsung Business and develop a European centre of excellence for digital. There was no digital marketing capability or infrastructure for B2B in Europe, which required a completely new ground-up approach.

Solution

Working side by side we developed a B2B marketing strategy across Europe for Samsung Business’ products and sectors.

 

Results

  • Delivered campaigns to support events (including Mobile World Congress) and product launches
  • Optimised samsung.com/business for 17 EU territories
  • 200% uplift in traffic to samsung.com/business
  • Delivered 24-month B2B content plan
  • Delivered social management framework and policies for B2B and B2C in Europe
  • Delivered monthly toolkits to European markets

Brands we've helped.

Latest news.

Three Benefits of Training Employees On Social Media

April 16, 2019

It’s a bit of a no brainer that part of a successful marketing strategy for any business – whether a well-established brand or a small start-up – includes social media. With 83% of the adult population online and using at least one social platform, most businesses now use these channels to engage their customers or […]

Three Benefits of Flexible Working

April 9, 2019

Flexible working has become increasingly topical in recent years and is no longer limited to parents returning to work – achieving a work/life balance is now a common expectation for all workers. The rise of flexible working has been so dramatic in this decade that 87% of UK employees now either work flexibly or want […]

Reasons Why Brands Are InHousing (The Six Cs)

March 28, 2019

InHousing is such a hot topic at the moment (and we’re not just saying this because of the launch of InHouse). Every brand we’re in conversation with is talking about this internally – their HR and digital leaders are coming together to work out how they can bring their digital marketing InHouse. So why is […]

Send a message.

Contact Us