Samsung Business

Our relationship

With a global presence and central control, Samsung was moving to regional management of their B2B and B2C marketing operations in Europe, to mimic their US structure. We were hired to provide digital support.

Service and project type

Integrated marketing | B2B digital marketing strategy.

Problem

Samsung Europe’s objective was to launch Samsung Business and develop a European centre of excellence for digital. There was no digital marketing capability or infrastructure for B2B in Europe, which required a completely new ground-up approach.

Solution

Working side by side we developed a B2B marketing strategy across Europe for Samsung Business’ products and sectors.

 

Results

  • Delivered campaigns to support events (including Mobile World Congress) and product launches
  • Optimised samsung.com/business for 17 EU territories
  • 200% uplift in traffic to samsung.com/business
  • Delivered 24-month B2B content plan
  • Delivered social management framework and policies for B2B and B2C in Europe
  • Delivered monthly toolkits to European markets

Brands we've helped.

Latest news.

Three Tips To Building Future-Proof Digital Teams

March 15, 2019

At our recent Future of Work workshop, we were able to discuss and debate the challenges that businesses face in the post-digital era with some industry experts. Topics such as the talent shortage and what future leaders look like were raised. We’ve since continued the conversation with one of our attendees – Carly Poulson – […]

What Does The Future Leader Look Like?

March 14, 2019

The future of work will bring a number of challenges, such as a digital talent shortage and a need for a strong employer brand. On the back of this, how we recruit and form teams is likely to change, and so how we lead them teams should also evolve, right? I’m sure we’ve all experienced […]

Three Benefits of Building A Strong Employer Brand and EVP

March 7, 2019

As we progress into the post-digital age, marketing and HR are beginning to align. There have always been links – communication is imperative in both departments, for example – but HR teams are now turning to techniques such as social media and content marketing to source top talent, and crossover terms like ‘employer brand’ and […]

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