Coast & Country Cottages: Search for a great holiday

The image shows a collage of travel websites' logos, representing the best platforms for booking cottages online.

Service and project type

Experience design | SEO, UX

Relationship

Coast & Country Cottages is a premier holiday rentals company offering a vast selection of luxury self-catering properties in South Devon. We were retained to work on a variety of digital projects, from maximising bookings to optimising organic traffic to owner-focused areas, generating leads for new properties.

Problem

Coast and Country struggled to effectively capitalise on opportunities stemming from the website’s visitors searching for a holiday. Additionally, the site faced functionality issues that hindered the user experience.

Solution

To address these challenges we implemented a conversion rate optimisation campaign, leveraging our expertise in experience design, SEO, and UX. Our approach involved an analysis of user behaviour, enabling us to gain insights into each visitor’s journey and on-page behaviours. By understanding the content that resonated most with visitors when searching for a holiday we optimised the website accordingly.

Key measures included:

Integrating an enhanced booking calendar to streamline the holiday search process.
Enhancing content, images, and page layout to elevate the overall user experience (UX).
Improving the site search functionality to facilitate user discovery of the best search engine for holidays.

Results

Coast and Country saw a remarkable 25% increase in overall traffic to the website.
There was a substantial 60% surge in visits to the “Popular Destination Pages.”
Our tailored approach successfully increased organic traffic to the website, establishing Coast & Country Cottages as a prominent player in the luxury holiday rental market.