IntentOS

IntentOS

A framework for CMO decision-making in the age of AI

Built on a foundation of over 20 years’ digital marketing experience and a belief in customer-centred thinking, our IntentOS framework puts the customer at the heart of every decision, turning billions of intent signals into a clear, confident plan for growth.

It all starts with the Market Map.

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1. Strategic clarity

See your market and customer demand more clearly than ever.

2. Align & prioritise

Focus resources on the biggest opportunities.

3. Decision velocity

Make faster, evidence-based decisions.

1. Strategic clarity

See a satellite view of your market through a customer-first lens.
The Market Map reveals the full picture of demand in your category – showing where customer intent lives, how it shifts over time, and where your brand can capture more of it. The map provide a single clear view to help you identify high value opportunities, and drive growth.

Learn more about Strategic Clarity

2. Align & prioritise

Turn clarity into focus across the business.
With a shared view of demand and intent, teams stop pulling in different directions. IntentOS creates a common narrative for growth, aligning leadership, channels and partners around the same priorities.

Underpinning this alignment is a simple, consistent decision model used across every channel – combining present demand, future momentum and long-term market opportunity.

Explore how IntentOS uses Share of Intent, Future Share of Intent and Future Share of Market to help teams size the opportunity, justify investment and forecast growth with confidence.

Learn more about Align & Prioritise

3. Decision velocity

Get things done. Build momentum
Using IntentOS as the measurement and optimisation layer, we help increase Decision Velocity: the number of high quality, data backed decisions your team can make consistently.

We offer flexible delivery models to match your capability and capacity, all designed to help you move faster from insight to decision to action.

Four ways to turn intent into action:

  • Guided delivery: Market Map and strategic direction
  • Managed delivery: Delivery management across any team or partner
  • Execution: End to end agency delivery
  • Transformation: Build or optimise your in-house or offshore capability

Choose the level of support you need. Keep decisions flowing and momentum building.

Learn more about Decision Velocity

Trusted by leaders in retail SaaS, and beyond.

From high-growth D2C brands to established SaaS providers, we’ve helped complex organisations in the last 15+ years prove ROI and capture more of their market.

What it’s like to work with us

Following our acquisition last year by Verisure, we’ve been ready to overhaul a lot of our online channels. Organic has already shown an understanding of what we’re aiming to achieve, and we’re looking forward to what the future will bring.”

Artur Kuleschow

Head of Sales, Arlo Technologies

Organic’s approach and commitment to accessibility, user experience and design was what really attracted us to them. Organic took real care to fully understand our business and brand, and left no stone unturned in their mission to reimagine our customers’ digital experience.”

Dominic Harders

Global Head of Marketing, Kainos

Organic has been easy to onboard and got up and running quickly. They understand our unique position and are enthusiastic in their approach.”

Catherine Spencer

Senior digital Marketing Manager, LUSH

Organic designed a premium, luxury feel site ensuring the client journey was paramount to the brief. We have received numerous compliments on our website and wouldn’t hesitate to recommend Organic and their team.”

Amanda Armstrong

Founding Partner, YOMIRA

We believe the fashion industry has a once-in-history opportunity to demonstrate that creativity and respect for nature can lead to sustainability, our goal is to make better eyewear for a better world, and this new website created by our partner Organic is an important step towards reaching that.”

Ed Bird

Founder, Bird Eyewear

Put simply the Organic team live and breathe customer centricity and they are a valuable extension of our inhouse team.”

Clare Levy

Head of Marketing, Dentally

It’s been an absolute pleasure to get to know you all over the course of the last few months and I know your support has been invaluable to Cheyenne (hope you don’t mind me speaking for you there!). Organic is easily the best agency experience I’ve had so far in my career and I know Improve is in a much, much stronger position for having your expertise on hand.”

Hannah Robinson

Marketing Manager, Improve International

Organic are our partners. A lot of people talk about that, but they don’t really mean it. We’re not looking for an agency that we can dictate things to – it genuinely is all about partnership.”

Dan Patmore

Senior Natural Search Manager, Sainsburys Group

What made it such a success was Organic’s commitment to us, and the way that we worked well together.

Charlie Oakham

Digital Marketing Director, IRIS

Organic has consistently delivered compelling and commercially successful campaigns for me. I wouldn’t hesitate in recommending them to a B2B technology firm looking to accelerate growth.”

Munya Hoto

Chief Marketing Officer, Adfenix

I’ve worked with Organic on a range of projects, and as always, they ran a robust process to get from ideas to approved concept, had sound and strategic reasoning for their proposals, and delivered very high-quality creative work. Organic continue to be a trusted partner for us. This was a high profile project, under a very tight deadline, and you delivered – thank you!”

Andrew Davies

VP Corporate Marketing, Optimizely

How IntentOS drives impact – from clarity to results

What’s your Share of Intent?

Digital strategy, IntentOS