IntentOS is the operating system for marketing in the AI era
IntentOS connects your market intelligence, teams, tools and AI into one shared system, helping you make better marketing decisions, and get them executed, faster.
- Strategic Clarity across your market
- Alignment between teams, budgets and priorities
- Faster execution with AI-supported workflows
How IntentOS works
IntentOS is a framework for CMO decision making, built around your customer. Better decisions, more impactful outcomes. It moves teams from insight to action in three steps:
Strategic clarity
Understand demand, competition and where to focus.
Align & Prioritise
Get teams working on the opportunities that matter most.
Decision velocity
Move faster with confidence in your strategy.
THE METRICS
Share of Intent: What it actually measures
1
Share of Intent
What can you actually win?
The slice of demand you could realistically capture today. This is the number teams act on day to day.
2
Net Share Momentum
Are you gaining or losing ground?
A -100 to +100 momentum score. It shifts before market share does, so it's the earliest signal something's changing.
3
Forecast Share of Market
Where does this land commercially?
Projected market share if current momentum holds. The number that turns intent data into a business case.
Every score ties back to the same live Market Map – no separate spreadsheets, no conflicting definitions.
One shared context layer for your team, your tools and your AI
IntentOS gives everyone – from your team to your LLMs and AI agents – access to the same live market context. Everything works from one source of truth, so better decisions happen wherever they're made.
SIGNALS
- Search
- Web
- Social
- Brand
- Sales
Market Map
Live view demand, competition, your customers and opportunity
ACTIVATED BY
- Your teams
- Your tools
- LLMs
- AI agents
Continuous feedback fuels machine learning and smarter decisions.
Wherever you are with AI, we meet you there
IntentOS is designed to support and enable marketing teams at every stage of your AI journey.
Experimenting & exploring
You're using ChatGPT, Claude and Copilot, and some of it's genuinely impressive. But it's down to individual initiative. And everyone's working from their own best guess, so results depend on who's prompting.
- AI use is personal, not shared
- Every output starts from a blank page
- Wins in pockets, not across the team
Operational adoption
AI has moved from the side desk into the day-to-day workflow. Your market data and brand context are connected to the tools, so planning, briefs and content all start from the same picture. You're building processes and measuring some of the output.
- Shared market context in every tool
- Repeatable, governed workflows and processes
- Starting to measure what works
Industry-leading transformation
AI runs the work and your team directs it. Agents plan, produce and optimise inside live market context, with people setting strategy and approving what ships. Few teams are here yet.
- Fully agentic execution
- Automation at scale
- AI-led customer experience
No matter where you are in this journey, we can help you.
How teams use IntentOS
Powering the full marketing operating cycle.
Strategy
Get strategic clarity. Understand where demand sits & where you are winning and losing.
Planning
Align teams & prioritise investment. Monitor a single metric linked to business outcomes.
Execution
Turn insight into actions & automated AI workflows. Power agentic execution.
Optimisation
Continuously monitor & optimise as the market shifts
Bring your market, teams and AI into one system
Discover how IntentOS helps marketing leaders move with clarity, align their teams and execute with confidence.