About Organic

Our story

Organic started in Exeter more than 20 years ago as an agile, data driven digital agency when this different, and we've spent those two decades helping brands like Sainsbury's, Argos, LUSH and Decathlon grow through search, social, CRM content and digital experience.

Somewhere along the way, the job changed. Being digitally literate stopped being an edge and started being normal. Waves of new technology kept it interesting, but gradually marketing teams become overwhelmed with tools and data and obsessed with dashboards and metrics. THis led to a lack of strategic clarity and alignment, and makreitng orgs got busier but less productive. The CMO los thtie rpace at the top tabel and marheitng become operational.

So we built IntentOS

A framework that maps your market, connects that intelligence to your teams and your AI, and helps you get strategic clarity, align and prioritise your resources, and make better decisions, faster.

The agency is still here. It just runs on an operating system now.

Who we are

We're marketers and technologists, based in the UK and India. We were one of the first UK agencies to become a B Corp, though these days the badge matters less to us than the real-world good we actually do, and our 'Digital For Good' belief sums up our approach to both the work we take on and how we do it.

We're the sort of people who'd rather do a thing than brag about it. No badge needed.

What we do

We're the people you call when the rules change and the playbook goes out the window.

We run IntentOS, the framework for marketing decision-making in the age of AI.

At its heart is the Market Map, a live digital twin of your market, feeding live context to your team and your AI tools. We consult, helping marketing leaders shape strategy, prioritise and adopt AI safely.

You can take the platform on its own, or the whole framework with the firepower behind it to deliver and transform.

Ultimately, we want marketers in the age of AI to have the tools, framework, skills and insight to do better marketing – and to be more successful leaders for it.

Why intent – the customer at the heart of it all

Intent is the reason behind what a customer does. Someone searching "emergency plumber" is one thing. Someone searching it while standing in three inches of water is another – and it's the second one that tells you what to say and how fast to move.

Everything we do starts with customer intent. AI now handles the mechanical parts of the job, which frees the team to spend its time on judgement: reading what's driving behaviour and deciding what to do about it. Better marketing, not more marketing.

In the age of AI, the marketers who use technology to understand their customers best are the ones who'll win.

Our Values

Better marketing, not more

AI has made doing more marketing easy. We're here for doing it better: clearer priorities, sharper work, decisions you can defend.

Digital For Good

We believe digital can make life better, and that belief decides the clients we work with and the work we do.

Humans in the loop

AI makes the work faster; people make it good. Every decision gets human oversight.

Partnership over posturing

Our longest client relationships run into decades, because we act like part of the team rather than a supplier.

Honest about the chaos

Marketing in the AI era is genuinely confusing, and we're in it with you. We won't pretend otherwise, and we won't sell you hype.