Physicool wanted to increase direct sales of its products to end users via its website. However the brand lacks awareness among its target audience. We took an omni-channel approach to our strategy.
Foundry owns four different web properties with different sets of users and goals. We recommended unifying users across these properties and making it more accessible.
We were retained by Pay360, Capita’s multi-channel payment service, to assess and reshape their Google paid search account with the end goal of improving conversions and lead quality.
Gas Safety Week 2019 focused on increasing awareness of how to address the gas safety needs of the most vulnerable. We produced an integrated paid media strategy focussing on awareness as part of this activity.
After helping to launch the W Series brand and website, We were retained by the groundbreaking womans’ racing series to support their ongoing evolution through their inaugural season.
We were asked to re-imagine, re-design and re-develop large sections of the website to optimise user journeys and create human centred designs that meet the needs of the users.
Physicool sells a range of cooling bandages that are used to treat joint and muscle pain and injury. We were hired to handle their digital marketing, with a particular focus on developing the brand and redesigning their website to increase direct sales to end users.
IRIS tasked us with helping them understand how their customers used and interacted with their website.