CMO Breakfast: From Clicks to Agents – How AI is Transforming Marketing

Marketing is changing again. But this time it’s not just a new channel or algorithm update, it’s a shift in how people make decisions in the first place.

Customers aren’t just searching and comparing anymore. They’re asking AI what to buy, which brands are best, and who they should be considering. Increasingly, the shortlist is being created before someone ever visits a website.

At the same time, brand discovery is moving from links to answers. In a world of zero-click search and AI-generated responses, the question for brands is starting to change. It’s no longer just about how you rank, it’s about whether you’re mentioned at all.

And it’s not just changing how customers buy. It’s changing how marketing teams work too. Things that once took whole teams or agencies and weeks of work can now be done in hours. That raises big questions about team structure, skills, budgets and where marketers should actually be spending their time.

This breakfast session is a chance to step back from the day-to-day and talk about what this actually means for marketing leaders right now.

What We’ll Talk About

We’ll be discussing things like:

• How AI is changing how customers research and buy
• What “visibility” means in a world of AI answers and zero-click search
• How brands are starting to show up in AI tools and answer engines
• What happens to metrics like clicks, traffic and rankings
• How marketing teams and structures might need to change
• Where CMOs should be focusing over the next 12–24 months

More than anything, this will be a discussion about where marketing is heading and what senior marketers should be doing now to prepare for it.

Who This Is For

This session is for CMOs, Marketing Directors and senior marketers who are trying to make sense of how AI is going to change marketing.

The Big Question

A lot of marketing over the last 15 years has been built around clicks, traffic and websites.

But what happens if customers don’t click anymore?

That’s what we’ll be discussing over breakfast.

Sign up to the event

Sign up below: