CMO Breakfast: AI is bringing brand back to the fore.
Is brand vs performance a false choice?
As AI platforms increasingly interpret relevance, filter options and influence decision-making upstream, the traditional separation between brand building and performance optimisation is beginning to blur.
When algorithms summarise categories and compress choice, the role of brand becomes more important — not less.
At this session we’ll explore the implications for marketing leaders:
- What role does brand play when AI intermediates discovery?
- Does performance become harder without strong brand infrastructure?
- How should organisations think about measuring brand success in an AI-mediated environment?
This discussion brings together senior marketing leaders for an open and practical conversation about how organisations are navigating the changing relationship between brand, performance and AI.
Breakfast Session:
Thursday 16th April | 8:30–10:00am | London | The Groucho Club
Our in-person breakfast is a small, senior-level discussion designed to encourage honest perspectives and shared learning across organisations.
Webinar Session
Thursday 30th April | Virtual
Two weeks after the breakfast, we host a webinar where we share the key themes, insights and perspectives that emerged from the room – opening the discussion to a wider audience.h March.