CMO Breakfast: AI is bringing brand back to the fore.

Is brand vs performance a false choice?

As AI platforms increasingly interpret relevance, filter options and influence decision-making upstream, the traditional separation between brand building and performance optimisation is beginning to blur.
When algorithms summarise categories and compress choice, the role of brand becomes more important — not less.

At this session we’ll explore the implications for marketing leaders:

• What role does brand play when AI intermediates discovery?
• Does performance become harder without strong brand infrastructure?
• How should organisations think about measuring brand success in an AI-mediated environment?

This discussion brings together senior marketing leaders for an open and practical conversation about how organisations are navigating the changing relationship between brand, performance and AI.

Breakfast Session:
Thursday 16th April | 8:30–10:00am | London | The Groucho Club
Our in-person breakfast is a small, senior-level discussion designed to encourage honest perspectives and shared learning across organisations.

Webinar Session
Thursday 30th April | Virtual
Two weeks after the breakfast, we host a webinar where we share the key themes, insights and perspectives that emerged from the room – opening the discussion to a wider audience.h March.

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