Head of Ecommerce: Clarity & Alignment for the trading meeting.

You sit between trading, tech, marketing & merchandising. Everyone has a view on what's blocking growth. IntentOS helps you cut through the noise, giving you a single unified live view of category demand, so platform, content & trading fixes get prioritised based on demand rather than by whoever argues loudest.

Challenges

What it's costing you

The site is carrying years of compromises: legacy constraints, slow release cycles, architecture debt
Everyone wants growth, but nobody agrees on which problem to fix first
Category and product pages aren't structured for how customers, or AI, now discover them
The replatform question looms, with store-first politics and ROAS disputes layered on top

The result? Growth stalls in internal debate while the fixes that would actually move revenue sit unprioritised.

How IntentOS helps

A live category demand map showing which fixes, categories and journeys move revenue first
One shared view across trading, tech, marketing and merchandising
Replatform & migration decisions modelled on a map real customer demand, with SEO equity preserved by design
An integrated operating rhythm: platform, CRO, content, feeds, paid & SEO in one plan
Share of Intent by category vs competitors, reconciled to business metrics the CFO can buy

Book a demo

Proof & outcomes: What you can expect

30 days:

A backlog ranked by revenue impact, and an evidence-based answer to replatform vs fix

60 days:

High-impact platform, page and feed fixes shipping; conversion and Core Web Vitals moving

90 days:

Predictable trading with fewer incidents, and internal teams aligned behind one plan

Beyond marketing speak

We speak trading, tech, merchandising and commercial, not just digital marketing jargon.

Migrations without the crash

20 years of migration experience, tried and tested processes & QA.

One shared view of performance

Fewer opinions, more clarity. One data set and framework everyone works from.

Do you really need to replatform? Now you can answer.

The question hanging over most ecommerce leaders is whether the platform is genuinely the blocker, or whether prioritisation is. IntentOS answers it with evidence. The Market Map shows where category demand is concentrating and which journeys, pages and fixes will move revenue first, so engineering effort, trading priorities and content plans line up behind the same list. When replatforming genuinely is the answer, we de-risk it: SEO-, tracking- and performance-by-design, with QA gates, monitoring and rollback. And because everyone from merchandising to marketing works from the same live view, you spend less time refereeing opinions and more time trading.

Frequently Asked Questions

Yes, with evidence rather than opinion. The Market Map shows where demand sits and what's actually blocking you from it, so you can see whether the platform is the constraint or the priorities are. If replatforming is the answer, we de-risk it by design.

It works best when trading, tech, marketing and merchandising all see the same map – that's what ends the debate. In practice we kick off with the leads of each and let the shared view do the aligning.

They're protected by design: risk modelled up front, redirect QA, monitoring from day one and a rollback plan if anything moves the wrong way. Migrations lose equity when they're deadline-driven and blind – we make sure yours is neither.

No. Those tools provide tactical data for execution & enriches your market map. The Market Map measures the market – total category demand, who owns it and which parts nobody is serving – which is the view your current stack can't give you.

That's exactly what the Market Map settles. It ranks and prioritises, jobs to do based no the demand, opportunity and impact, so prioritisation stops being a matter of opinion.