Case study 1.
The Body Shop – Microsite design and development
THE BRIEF: The Body Shop asked us to build a microsite to act as a hub for their new range of facial masks. The site needed to act as an experiential repository containing video, social and other content to drive awareness and sales of the range.FIND OUT MORE
Case study 2.
SAMSUNG: LIVE EVENT SOCIAL AND VIDEO
THE BRIEF: Samsung, the global leader for personal electronics, appliances and hardware, wants to increase awareness within the European sector.They required a marketing agency to create B2B and B2C campaigns. They wanted to increase consumer interest through the creation of integrated campaigns using various digital channels and tactics.They wanted to increase consumer interest in their product range.FIND OUT MORE
Case study 3.
NECTAR: CAMPAIGN SUPPORT – #MakesMeMe
THE BRIEF: Nectar’s #MakesMeMe campaign was rolled out to position Nectar as a brand that celebrated individuality. This was to support the brand’s ATL campaign.FIND OUT MORE
Five smart ways to increase your ROI in AdWordsMarch 20, 2018
Whether you are managing your AdWords yourself or outsourcing to an agency, there is always one question that gets raised again an again: How can we increase campaign performance? Whether you are measuring return on investment (ROI) or return on advertising spend (ROAS) there are a range of activities you can undertake to improve ROI […]
5 ways understanding your audience better will improve your Google AdWords ROIMarch 12, 2018
It is all about the customer! Said everyone. Always. But not everyone has the time or expertise to really understand the customer perspective when planning spend on Google Adwords. Often short-term necessity, or the demands of the business, will trump those of the customer and in this instance everybody loses and your ROI from […]
Five super smashing great reasons to work with A Google Partner agencyMarch 6, 2018
If you want your Google media spend to hit the Bullseye (forgive the 1980s TV references throughout, but I’m grieving the loss of a cornerstone of childhood memories in Jim Bowen) you need to work with a Google partner agency. You can tell if an agency is certified because they have a validation badge like […]
The challenges of professional services marketingNovember 17, 2017
We have worked with a variety of firms in the professional services sector. From site migrations and technical SEO work, through to creating social media guides and creative content production, professional services marketing is a rich landscape, but one that many have traditionally viewed as slow on the digital uptake. As customer behaviour has changed, […]
Total recall: What constitutes good logo design?October 30, 2017
The art and design blog Booooooom ran a blog that highlighted the attempts of 156 people to reproduce the logos for 10 famous brands from memory. Have a look at the results for a bit of a chuckle. I cast no aspersions on the drawing skill of the individuals, because as a copywriter my drawing […]
The customer persona and why you get it wrongOctober 20, 2017
Crafting a customer persona, or more likely a group of them, is one of the fundamental best practices in marketing. If you get inside your customers’ heads, as well as you can without having a real one-to-one relationship with them, then you’ll be able to better understand what they want, and create content, products, and […]