Head of Growth: Identify & unlock untapped demand.
Zero-click search, AI Overviews and rising CPAs are squeezing the same audiences harder every quarter. IntentOS unlocks the trap, by uniting brand and performance in one live view of untapped intent, with a single measure that forecasts future impact instead of reporting past results. No more fishing in an ever decreasing pool of brand aware prospects, no more spending just to claim customers you've probably already won.
Challenges
What it's costing you
- CPAs rising while attribution and platform reporting get noisier
- Impressions up, clicks down – the crocodile effect of AI Overviews and zero-click search
- Creative fatigue: you can't keep squeezing the same audiences and the same angles
- Brand and performance optimised in silos and judged on different numbers
The result? You're working harder for flat ROAS, and no idea whether any of it is building future demand.
How IntentOS helps
- Demand mapped by intent to guide budget and testing
- Share of Intent shows where you win and lose vs competitors
- Triangulated measurement (blended/marginal CAC, experiments) that survives signal loss
- One operating rhythm across paid, SEO and CRO
- Governed AI to sharpen briefs and hypotheses, not just make more
Proof & outcomes: What you can expect
30 days:
A demand map, prioritised opportunities by intent, and a 6–8 week test plan
60 days:
A weekly testing cadence with stronger briefs; early CAC or Conversion rate wins
90 days:
Smarter budget allocation across top and bottom of funnel, with a forecast an FD can plan against.
Why Organic ?
One measure for all
Brand & performance measured as one. Paid, Social & Search working to one unified, future facing metric.
Levers, not vanity metrics
Forecast impact, assign action, measure results. All aligned with your strategy & business outcomes.
Fast time-to-value
Measure time from insight to action & optimise our capability through automation & agentification.
Spend where customer intent is. Forecast where its going.
Performance marketing is getting harder. Zero-click results and AI Overviews mean impressions climb while clicks fall away, the crocodile chart every search report now shows, and CPAs rise as everyone fights over the demand that's left. The answer is not squeezing the same audiences harder. IntentOS maps demand by intent across your whole market, so budget and testing follow opportunity rather than habit. Share of Intent gives brand and performance a single measure, grounded in Binet and Field's share-of-voice research, and because it leads market share you can forecast future impact instead of explaining past results. Paid, SEO, content and CRO run from one plan with a weekly decision rhythm, so every test compounds into a system instead of random iteration.
Frequently Asked Questions
Yes. Nothing gets ripped out. Paid, SEO, content and CRO keep their owners, but they run from one demand map, one measure and one plan. The arguments about whose channel deserves budget get settled by the market instead.
Search, social, web, brand and commercial signals, structured into topics, journeys and demand, with competitor visibility mapped across all of it. Where you have them, we also connect first-party sources like analytics and CRM data so the map reconciles to real outcomes.
Share of Intent is an impression based metric that counts your visibility across every moment in the market, from early research to the point of purchase. Brand builds it upstream, performance converts it downstream, and both show up in the same number, which is what makes it forecastable.
See a demo map based on real data in 48 hours. Within 30 days you get a refined and calibrated demand map, opportunities prioritised by intent and a test plan for the first six to eight weeks. The weekly decision rhythm starts from there.
All data is real demand data from the platforms, never more than 30 days old and based on and standard measures used across the industry for decades. Where available we use your own data sources for greater confidence. The Share of Intent and Forecast Share of Market is built on Binet and Field's share of voice work and based on decades of empirical research and benchmarking.
Unlock untapped demand. Act on it with clarity & velocity.
Talk to our team about how IntentOS can unify brand & performance behind one measure of future demand and help you unlock budget & long term performance growth.