The Transformation of Search in Ecommerce

A man wearing a beanie is engrossed in using his phone, focusing on the screen with intense concentration.

Searching for answers to the rise of generative AI and its impact on your ecommerce business? Our webinar will help you understand how to keep your brand in front of customers in a world where search engines want to answer their queries directly rather than send them to your website.

Listen to Michelle Gunn, Head of Digital Trading & UX at Schuh and Tim Burley, Client Services Director at Organic, as they offer practical help on navigating this rapidly evolving landscape:

Why you need to shift from keywords to topics if you want to maintain your presence in search – and what that means for the scale and nature of your content.
The importance of understanding the context of the user journey when creating content and developing experiences.
Creating experiences that bring your products to life and move beyond rational utility towards emotional brand building.
How you can increase the chances of being the recommended brand in AI search results as Google shifts from being about research to recommendations.

The webinar took place on 10th October 2024 at 11am – watch the recording to catch up today.