Women surfing the web whilst giving her dog a hi5

It’s nearing that time of year again where half the population hang their heads in dread and the other half is bursting at the seams, decorations at the ready. That’s right, it’s time to prepare for the festive holiday season. As a digital business it’s imperative that you have a strategy implemented within plenty of time. If you haven’t even begun to think about it, you may have missed the boat.

Don’t panic just yet however, we are riding in on Santa’s sleigh with the SEO tips you need.

Make a plan, implement the plan 

It sounds obvious but a well thought out content strategy is important. Usually we associate last minute shopping, a rush through the crowds on Christmas Eve and endless queues with the festive season, but it’s a whole new kettle of fish now. The online shopping presence is overwhelming and the competition is no longer Jerry down the road. You’ve got the entire internet to compete with! 

Winging your Christmas content? An absolute no go. You need to optimise your website, set up your landing pages and make your seasonal promotions accessible.

Do your research, you need keywords

Depending on your type of business your keyword research will slightly differ but the overall concept will be the same. It’s important that you figure out who you’re targeting and what your customers will be searching for. The overall term ‘christmas’ will be used an inundated amount of times and you need to include your niche. Working with an SEO expert can help you to do this. 

Is it too late to start optimising?

If you’re reading this article, then you’ve remembered that SEO is important and that’s the first step, however you’re cutting it incredibly fine! It can take a lot of effort and time for newly published content to have great ratings and fantastic SEO. The earlier you start, the better. On average it can take anywhere between 2-6 months for a page to rank top 10 on Google. That means you can’t turn up late to the party and still have a good time. Slow and steady wins the race this time so if it’s the beginning of December and you’re just thinking about it now…maybe start planning for next year instead.

Don’t do anything by halves 

For Christmas dinner we go all out, and optimising your digital presence shouldn’t be any different. Make sure your SEO is tight across the board and you’re not lacking or cutting corners. Yes it’s an effort but it’s worth it in the long run. The more you put in the better the results will be (but you already know that). Make sure your site can handle the traffic, a slow loading site will only put customers off. Add some festive charm, keep with the theme but don’t go overboard. Shout about your promotions across all your social media channels and don’t forget to upsell and implement cross-selling.

Until next year…

You’ve made it. The Christmas rush is over. You put your blood, sweat and tears into SEO optimisation and it paid off (we can’t see into the future but we’re pretty confident). So…what now? Delete the pages? It’s not relevant content anymore after all? Holt right there! It might no longer be relevant but it’s worth keeping your pages up to improve your rankings. As long as you make sure all your seasonal content and promotional offers are not visible (avoiding a negative impact on your conversions), you can keep your content for next year. 

Your checklist 

It’s difficult to remember everything you need for full optimisation across your brand and we know your time is precious. It works wonders to have a checklist, but even gathering that information takes time that you could be spending improving your SEO, so here it is below. Everything you need to remember to help you get to the top!

  • Plan out your seasonal content strategy (not forgetting social media)
  • Get your site ready, ensuring it’s running consistently and reliably 
  • Research effective keywords and plan them accordingly 
  • Include promotional offers 
  • Have a festive design but don’t bombard your customers 

With a LOT of hard work and a smooth running site, you can climb those rankings. Preparation is key in this instance and you can create success through SEO. Ensure your plan is well thought out and implemented as far ahead as possible to beat that festive rush.