Service & Project type:

Paid media

Relationship: 

Arlo offers a range of home security systems, including wireless cameras, video doorbells and floodlights. 

As an extension of Arlo’s digital media team, we manage their digital presence across paid activity across a number of regions including UK, DE, FR, SE and DK.

Problem:

Black Friday/ Cyber Monday is a major focus for Arlo. As part of our ongoing paid media partnership Arlo sought our expertise to create a full funnel campaign strategy to maximise sales during this period. The primary objective was to drive sales through Direct to Consumer channels while also increasing customer awareness of Arlo’s brand.

Solution:

We worked closely with the Arlo team to utilise a full funnel approach through Meta, Google, and Bing during the promotional period. 

We ran campaigns much earlier than the previous year, starting with a lead generation campaign at the start of the month. This allowed us to drive awareness of the upcoming deals and prime the audience for action. We then launched a full month of activity with retargeting activity to drive sales during the promotional period.  

Results: 

Our shift in strategy to delivering a full funnel strategy optimised for DTC sales drive impressive improvements across all metrics year-on-year, including:

• 50% increase in sales
• 55% increase in revenue outpacing the increased investment of 49%.
• Every region returning increased revenue YoY. 
• Every channel delivering positive improvements in purchases and revenue, with the biggest success on Meta, which saw 168% increase in revenue YoY.