Service & Project Type

SEO, website audit and opportunity mapping.

Introduction

B&M is one of the UK’s most recognisable variety retailers. When they sought to strengthen their online presence and drive more physical footfall into stores, they needed a search strategy tailored to their unique business model.

They partnered with Organic to build a sustainable SEO foundation that would fuel visibility, foot traffic and future growth.

The Challenge

B&M’s specific SEO challenges included:

• Driving in-store footfall
• Website health and structure
• Internal capability building

This was a project about technical precision, opportunity discovery and sustainable team empowerment.

Our Solution: A Three-Phase Approach

Organic created a structured SEO improvement plan built around three pillars:

• Market analysis & opportunity mapping
• Technical audit and recommendations
• Resource planning and support

By balancing technical SEO improvements with organisational readiness, B&M set themselves up for scalable success.

Results

Our strategic SEO support delivered immediate and measurable gains:

• 31% increase in online visibility
• Steady traffic and footfall growth
• Clearer stakeholder alignment
• Stronger internal SEO capability

By partnering with Organic, B&M is now equipped to continue growing sustainably.

Final Thoughts

Retail SEO isn’t just about online sales, it’s about connecting digital discovery to physical shopping experiences.

At Organic, we help brands like B&M build a search strategy that supports both online and offline success.

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