Service and project type

UX | UI | Design | CRO | SEO

Relationship

After an initial UX and website development project in July 2022, Cybsafe retained us for ongoing support across the Search Experience Optimisation spectrum, including: UX, design, and development, SEO, and Paid Media. Our efforts are aimed at getting more of the right people to their site. enhancing the user experience, and promoting Cybsafe’s human risk management platform, covering areas such as team guidance, ransomware support, and behavior measurement and automation tools.

Problem

Cybsafe recognised that their product and website journey lacked clarity, making it difficult for users to understand. They needed to gain traction against their competitors by transforming a single product into three distinct and simplified offerings. The challenge was to seamlessly integrate these new products into the existing website and effectively reintroduce them to the marketplace.

Solution

The process began with a collaborative session and thorough research to understand project requirements, competitors, new products, key personas, user journeys, needs, and pain points. Our contributions included:

• UX/UI work:
  • UX/UI audits
  • Creating new user journey options by updating the sitemap and navigation structure
• CRO enhancements:
  • Designing wireframe options for the new product pages to help support sign ups for demos
• SEO optimisations:
  • Advising on content and page optimisations to incorporate useful content and enhance internal linking. 

We did something similar with Bird Eyewear.

Results

The new product pages successfully launched in June 2023, featuring a clearer navigation structure and labelling. Early results were promising, with the new pages accounting for approximately one-third of all website traffic in the first week.

Compared to the previous product page, the new design represents a significant improvement, offering easy navigation, comparison tables, key stats, feature callouts, and more. 

Since the launch, there has been a notable 47% increase in product demo requests.