Service and project type

Exhibition stand design | Creative strategy, asset creation

Our relationship

Dentally provides cloud-based practice management software for dentists. Having worked together for many years (most recently helping them create a new visual style and strategic position), Organic was asked to support Dentally with their stand design for upcoming exhibitions.

Problem

Following a disruptive couple of  years in the dental sector, industry exhibitions were finally on the cards again in 2022. Dentally was keen to make an impact, presenting their new ‘The Future in Practice’ campaign at two prime events – BDIA and the Dentistry Show.

Dentally wanted to present many important messages at the show, from resolving nervousness in the industry regarding the security and safety of cloud-based software, to demonstrating their core product and key add-on features.

We needed to evolve their existing Googie assets and illustrations to meet these messaging needs and focus areas.

Solution

We told the story of ‘The Future in Practice’ with three beats: team, practice, patient. And we developed three corresponding visuals inside the stand:

• Team – Dentally saves time and money, giving you everything you need in one simple platform that’s easy to use, making life simpler for you and your team. 
• Practice – Dentally gives dentists a complete solution to deliver better services, spend more time doing dentistry, and move with changes, taking their practice to new heights. 
• Patient – Innovative features like Portal give patients more control over their oral health care, creating a seamless and high-quality experience. 

On the exterior, we created a single all-encompassing visual, capturing the essence of ‘The Future in Practice’.

We evolved existing assets and developed a number of new illustrations to tell a more complete story across the various stand panels.

The stand under construction