Bunnahabhain website on desktop and mobile

Service and project type

eCommerce Strategy, eCommerce Build, Design, UX, Data.

Our relationship

Distell is one of the largest alcohol brands in the world. Organic works with Distell across a multitude of brands, building digital experiences.

Problem

Distells 3 malt brands, Bunnahabhain, Deanston and Tobermory were running on sites not fit for purpose and had poor data and poor reliability. Organic was tasked with designing and building 3 new ecommerce sites designed to improve customer experience, reliability and reporting data.

Solution

  • Shopify Plus robust re-platform.
  • UX, UI refresh designed to entice loyal customers in.
  • Data framework reworked.
  • Overarching data and build strategy for the 3 sites.

Results

  • 3 brand new websites built on top of Shopify Plus.
  • New marketing tools and tight Ometria integration creating personalised experiences for fans.
  • Client reported great feedback from internal teams.
  • Formed the basis of their digital presence and strategy for the next year.
Deanston website on desktop
Deanston website on desktop and mobile
Tobermory Website on desktop, tablet and mobile
Tobermory website on desktop, tablet and mobile
Bunnahabhain website on desktop and mobile
Bunnahabhain website on desktop and mobile
Bunnahabhain website on tablet
Bunnahabhain website on tablet