Service and project type
eCommerce Strategy, eCommerce Build, Design, UX, Data.
Distell is one of the largest alcohol brands in the world. Organic works with Distell across a multitude of brands, building digital experiences.
Distells 3 malt brands, Bunnahabhain, Deanston and Tobermory were running on sites not fit for purpose and had poor data and poor reliability. Organic was tasked with designing and building 3 new ecommerce sites designed to improve customer experience, reliability and reporting data.
- Shopify Plus robust re-platform.
- UX, UI refresh designed to entice loyal customers in.
- Data framework reworked.
- Overarching data and build strategy for the 3 sites.
- 3 brand new websites built on top of Shopify Plus.
- New marketing tools and tight Ometria integration creating personalised experiences for fans.
- Client reported great feedback from internal teams.
- Formed the basis of their digital presence and strategy for the next year.