Service & Project Type

Digital rebrand launch

Project Overview

Hemiko is a new force in the UK energy sector, but its roots run deep. Previously known as Pinnacle Power, the business had already built a strong reputation for designing, building and operating district heating networks across the UK.

Following a major investment from DIF Capital Partners, Pinnacle Power needed to transition to a completely new identity quickly, confidently and with minimal disruption to its reputation or growth trajectory.

That’s where Organic stepped in.

Challenge 

Pinnacle Power faced a critical situation: under the terms of their new investment agreement, they were required to separate from the Pinnacle Group brand and establish a completely new identity within just a few months. The rebrand needed to:

• Reinforce the company’s credibility with clients
• Build visibility in a competitive energy market
• Support ongoing growth plans
• Align closely with its leadership in decarbonisation and clean energy solutions

With a tight deadline and no room for error, Hemiko needed a trusted partner to lead the charge.

Our Solution: A Five-Stage Brand Transformation

We applied our proven five-stage brand development process to deliver a powerful new identity on schedule.

1.) Discovery

Through stakeholder interviews, client workshops, competitive benchmarking, and internal surveys, we gathered broad insights into the existing brand and future aspirations.

The outcome: A strategic discovery document mapping out the road ahead, ensuring all brand decisions aligned with business goals.

2.) Brand Strategy

We developed a clear and compelling brand strategy, defining:

• Purpose: Why Hemiko exists
• Promise: The unique value it offers clients and communities
• Personality: How the brand should feel and behave across every touchpoint

This strategic foundation informed naming, design, messaging and launch execution.

3.) Name Creation

Naming a new energy brand is no small task. We worked through extensive name generation workshops, culminating in the selection of Hemiko: a name that is simple, memorable, meaningful and protectable.

We also supported trade mark checks and legal registration to ensure smooth adoption.

4.) Identity Design

We brought Hemiko’s new brand to life with a bold, inspiring visual identity system, including:

• Logo design
• Colour palette
• Typography
• Visual language
• Brand guidelines to ensure consistency across future touch points.

5.) Launch Support

With the clock ticking, we rapidly created key materials to power an initial launch:

• Temporary holding website
• Digital stationery
• Social media branding
• Presentation and communications templates

This ensured Hemiko could go public with confidence and on time.

Results

Thanks to close collaboration, clear communication and a shared commitment to excellence, Hemiko’s new brand was launched smoothly and received an overwhelmingly positive response from internal and external stakeholders.

Since the soft launch, Organic continues to work with Hemiko to develop further brand applications and touch points, supporting their ambitious growth plans and ongoing leadership in sustainable energy.

Final Thoughts

Rebranding a major energy player on a compressed timeline is never simple. But with the right process and the right partnership it’s entirely possible.

At Organic, we pride ourselves on helping brands like Hemiko navigate major transitions with confidence, creativity and clarity.