Championing vegan cheese alternatives | Organic

Honestly Tasty vegan cheese on a platter

Service and project type

Paid media | Paid search and social

Relationship

Organic was approached to assist Honestly Tasty, a producer of vegan and cruelty-free cheese, in expanding their direct-to-consumer sales through their website.

Problem

Vegan cheese is now a highly competitive space. This means that search experience becomes even more important – with a crowded marketplace and increasing demand brands have to stand out in search more than ever. For that reason we needed to cut through and create an affinity with potential buyers.

Additionally, the Honestly Tasty team lacked experience in running paid media campaigns, necessitating the need for clear and simple communication to impart knowledge and support to the client.

Solution

Performed a tracking and analytics audit and set up to ensure all activity was quantifiable.
Conducted a paid media campaign to increase brand awareness and facilitate growth.
Optimised paid campaigns for better performance.
Provided SEO recommendations to enhance online visibility and ensure presence of the brand at key points of the customer journey.
Provided UX and CRO recommendations to improve website usability and increase conversions, so that customers converted more readily and the site performed better.