Service and project type

Creative | Brand identity

Relationship

We work pro bono for The Cybersmile Foundation, a charity that works to stop cyberbullying and negative activities on digital. 

Problem

The Cybersmile Foundation asked us to create a new logo and visual identity for their Stop Cyberbullying Day campaign. The annual event raises awareness of cyberbullying and helps people tackle the issue head-on.

Solution

Working closely with the client we developed a new logo, colour palette, and iconography that created a sense of nurture, safety, and positivity.

Results

The client was delighted with their new identity and asked us to carry out further work on Stop Cyberbullying Day to improve the UX and design of the campaign pages. 

The new visual identity will be used to create striking branded products, helping raise awareness for the day.