Foundry: Enhancing with elastic search - Organic

Laptop and tablet showing the Foundry website

Service and project type

Website transformation | UX, UI design, Development & Search

Our relationship

At Organic, we’ve been fortunate to maintain a collaborative relationship with Foundry, entrusting us with the management of multiple development projects, essential digital marketing campaigns and analysing and improving conversion rates.

Problem

Foundry owns a quartet of distinct web properties – foundry.com, support.foundry.com, learn.foundry.com, and community.foundry.com. Each of these platforms serves unique user segments and purposes, collectively housing an extensive trove of top-notch content.

However, the visitors were encountering difficulties in locating this wealth of information, causing a dip in site-specific performance. Additionally, users were grappling with an uneven navigation experience, which, in turn, led to an unfortunate higher bounce rate.

Solution

Understanding the significance of these issues, we at Foundry set out with a vision: to unify the user experience across our diverse web properties, making them more accessible and enjoyable for all. Yet, the challenge remained daunting, as these four domains operated independently under different departmental umbrellas.

To address this complex challenge, Organic adopted a targeted approach, focusing on two key areas within our properties that were ripe for rejuvenation and collaboration:

Elastic search: In a feat of ingenuity, we introduced a state-of-the-art elastic search system that seamlessly indexes content from all four domains. This powerful system not only sorts, prioritises, and delivers results to our users, complete with a real-time quick search feature but also equips our team with a suite of management tools for Drupal. This monumental step now enables users from all properties to access relevant content from any domain seamlessly.
Consistent navigation: Our journey towards a harmonious online experience led us to conduct in-depth research, extensive testing, and meticulous design work. The result? A universal navigation API that transcends the boundaries of each domain while maintaining a touch of individuality through secondary styles for local domain navigation. For the first time ever, our users can traverse these domains with ease, experiencing a truly consistent and intuitive navigation experience.

Results

The impact of these efforts has been remarkable. Our properties have undergone a transformation that has significantly improved user-friendliness, contributing to a substantial reduction in bounce rates and an increase in user engagement, ultimately optimising various types of digital marketing strategies. It’s a testament to the power of collaboration and innovation in enhancing the online experience for our users and furthering our mission at Foundry.