Service and project type

Paid media | Paid search and social

Relationship

The Collective run co-living spaces aimed at young professionals. They asked us to help them raise brand awareness and drive more requests for short and long term accommodation. 

Problem

As a relatively new brand The Collective needed to raise brand awareness, especially in relation to a new development in Canary Wharf. They were also struggling to secure enquiries and tour bookings through their website.

Solution

• Paid campaign to raise awareness of new Canary Wharf location
• Tracking and analytics audit and setup
• Optimisation of paid campaigns
• SEO recommendations
• UX and CRO recommendations

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Results

• CTR on paid ads rose from 4% to 6%
• CPC dropped by nearly 50%
• Positive uplift in onsite engagement metrics