The Collective: A collective effort - Organic

People partaking in hobbies for The Collective

Service and project type

Paid media | Paid search and social

Relationship

The Collective run co-living spaces aimed at young professionals. They asked us to help them raise brand awareness and drive more requests for short and long term accommodation.

Problem

As a relatively new brand The Collective needed to raise brand awareness, especially in relation to a new development in Canary Wharf. They were also struggling to secure enquiries and tour bookings through their website.

Solution

Strategic Paid Campaign: We launched a targeted paid campaign to boost awareness of the new Canary Wharf location.

Tracking and Analytics: We audited and set up precise tracking and analytics systems for real-time insights.

Optimised Paid Campaigns: We continually optimised campaigns to maximise effectiveness.

SEO Recommendations: We provided tailored SEO guidance for improved online visibility.

UX and CRO Enhancements: We improved user experience and conversion rates on the website.

The Collective creative assets featuring people partaking in hobbies — The suite of ads created for the paid media campaign.

The collective ads mock ups — The suite of ads created for the paid media campaign.

Results

Increased Click-Through Rate (CTR) on Paid Ads: Our data shows that our paid ad campaigns generated more clicks with a significant rise from 4% to 6% in CTR. This improvement is a testament to our targeted ad placements and optimised ad copy.
Decreased Cost Per Click (CPC): We managed to cut down the CPC by almost half, which resulted in a cost-effective advertising campaign. By making strategic changes to our bidding strategy and ad relevancy, we were able to reduce our expenses while still achieving our desired results.
Improved Onsite Engagement Metrics: Our advertising efforts have also had a positive impact on the onsite engagement of our website. The numbers show an increase in user engagement with our website, which is a direct result of our optimised ad content and a higher CTR. By providing relevant information and a seamless user experience, we were able to encourage our visitors to spend more time on our site, and this translated into positive metrics such as increased page views, time on site, and reduced bounce rates.