People partaking in hobbies for The Collective

Service and project type

Paid media | Paid search and social

Relationship

The Collective run co-living spaces aimed at young professionals. They asked us to help them raise brand awareness and drive more requests for short and long term accommodation. 

Problem

As a relatively new brand The Collective needed to raise brand awareness, especially in relation to a new development in Canary Wharf. They were also struggling to secure enquiries and tour bookings through their website.

Solution

  • Paid campaign to raise awareness of new Canary Wharf location
  • Tracking and analytics audit and setup
  • Optimisation of paid campaigns
  • SEO recommendations
  • UX and CRO recommendations

Results

  • CTR on paid ads rose from 4% to 6%
  • CPC dropped by nearly 50%
  • Positive uplift in onsite engagement metrics 
The suite of ads created for the paid media campaign.
Examples of the animated advert.