Service and project type
Paid media | Paid search and social
The Collective run co-living spaces aimed at young professionals. They asked us to help them raise brand awareness and drive more requests for short and long term accommodation.
As a relatively new brand The Collective needed to raise brand awareness, especially in relation to a new development in Canary Wharf. They were also struggling to secure enquiries and tour bookings through their website.
- Paid campaign to raise awareness of new Canary Wharf location
- Tracking and analytics audit and setup
- Optimisation of paid campaigns
- SEO recommendations
- UX and CRO recommendations
- CTR on paid ads rose from 4% to 6%
- CPC dropped by nearly 50%
- Positive uplift in onsite engagement metrics