Capita Agility Trial: Digital Auditing | Organic

Service and project type

Digital consultancy | Audits

Relationship

Capita’s software division approached us after our successful collaboration with Capita brand Pay360. They sought our expertise to conduct auditing work on the digital channels of five key brands within their organisation.

Problem

The brands under Capita’s umbrella were eager to evaluate the effectiveness of their digital channels and platforms. They desired to benchmark themselves against industry standards and utilise this information to make informed decisions regarding budget allocation and resource utilisation to enhance their digital performance.

Solution

To address this challenge, we implemented our highly acclaimed Agile Index program. This comprehensive program combines quantitative and qualitative data analysis to assess the digital maturity of each brand, comparing it to industry best practices. The following methodologies were employed:

Stakeholder Surveys: We conducted surveys to gather valuable insights from key stakeholders within each brand.
Desktop Research and Auditing: Our team of experts meticulously examined various aspects of the digital ecosystem, including website functionality, search engine optimisation (SEO), paid advertising, social media presence, email marketing/automation, data analytics, and more.
Comprehensive Report and Presentation: Upon completion of the auditing process, we compiled a detailed report and then delivered engaging presentations to each brand, ensuring they had a clear understanding of the results and the advantages of digital auditing.

Results

The Capita team took the findings of their report forward to help prioritise the order of their digital projects. Armed with a deeper understanding of their digital strengths and weaknesses, they were able to allocate resources effectively, making informed decisions to enhance their digital presence and drive performance.

The advantages of digital auditing became evident to Capita as the brand experienced improved website visibility, optimised SEO strategies, more targeted paid advertising campaigns, enhanced social media engagement and streamlined email marketing processes. We have also helped a wide range of retail companies improve their online visibility, achieving an impressive increase of 85.36%.

Our successful collaboration with Capita’s brands demonstrates the importance of conducting regular digital audits. By leveraging digital audit tools and following a digital audit checklist, the organisation can unlock valuable insights and gain a competitive advantage in the ever-evolving digital landscape.