Paid Media Specialist

To be Organic’s ‘go-to’ for Paid workstreams, as well as playing an integral part in the success of the Paid team. This could include owning the Paid relationships for smaller clients and maintaining expert knowledge status in all things Paid.

Main purpose and scope

To bring energy, passion and enthusiasm to the Paid Media team, ensuring we are delivering the best work possible for our clients, whilst supporting the continued growth of the department across strategic decisions, team development and constant improvements.

Duties and key responsibilities

Responding to client briefs, leading and building strategies that will best achieve the goals of the campaign
Setting up campaigns across paid media channels such as Google Ads, Facebook, Twitter, Instagram, Linkedin, etc.
Analyse performance throughout business-as-usual and finite campaigns, suggesting and implementing improvements and changes to help reach targets
Opportunity to support, coach and mentor more junior members of the Paid Media team
Constantly seeking innovative ways for growth and improvements on client accounts
Prepare reports and lead client calls, discussing the results from campaigns and agreeing next steps
Effectively manage and prioritise workloads, negotiate deadlines and liaise with wider Account & Project Management teams
Keeping up to date with all developments and updates across the paid media sphere
Supporting the growth of the Paid Media team and wider agency with pitches, proposals and thought leadership pieces (articles, blogs, webinars etc)

Experience required

3+ years experience of managing significant paid media campaign budgets, including search, display, Google Shopping and social
A track record of running high performance paid media campaigns
Commercial awareness
First-class grammar and communication skills
A comprehensive understanding of paid media strategy and the marketing funnel
Strong analytical and reporting skills
Up-to-the-minute knowledge of Google Ads best practice including automated bid strategies

Additional beneficial experience

Excel/Google Sheets skills
Basic knowledge of tracking across the major ad platforms and GA4 with Google Tag Manager
Google Looker Studio experience
Working knowledge of Funnel.

What you’ll get in return

You’ll be coming into a thriving agency, working on a mix of large client projects across the full digital spectrum. You’ll have a chance to make a real impact on the business from day one. Our extensive benefits package includes: